The Status of Facebook Jobs: It's Complicated

Status of Facebook Jobs: It’s Complicated

Old Facebook

What Facebook Looked Like in the Old Days

Facebook started out in 2004. I joined in late 2005. Only college and university students could sign up back then, and you could only register using your school-assigned email address. Now we might refer to it as a closed social network, with subnetworks of people who add each other as “friends”.

 

Naturally, most of the user-generated content on Facebook was posted with the assumption that only chosen friends would ever clap eyes on it. Messages on your Facebook wall (now your timeline) and selfies (taken without the advantage front-facing camera on your phone) were the norm, along with pictures of friends hanging out, partying, and making dumb faces.

 

If you’ve watched The Social Network, you will do doubt imagine that all sorts of social drama was acted out on the platform, and you’d probably be right. Facebook was responsible for popularizing “it’s complicated” as a relationship status, after all. Of course, it was also common to change your vital stats for fun – Antarctica as your hometown or relationship status set as “married” to unlikely match or platonic friend.

 

I’m not taking you down Millennial Memory Lane for no reason, mind you. The context of Facebook’s history and evolution is important to take into account the when evaluating the social media platform as a recruiting tool, because now it’s a new place to look for a job.

 

Back in November, TechCrunch reported on Facebook’s upcoming Jobs feature for company pages, and now it’s here. Let’s quickly review what we know about Facebook Jobs:

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eHarmony selling Elevated Careers

Industry News: eHarmony’s Elevated Careers for Sale

Elevated Careers is up for sale! Elevated Careers was intended to be a matching platform for candidates, jobs, and employers, and was created by online dating company eHarmony. eHarmony is known for its use of algorithms to match potential partners, and they presumably sought to apply similar methods to recruiting and job search.

 

Elevated Careers was launched in April of 2016, and featured extensive questionnaires and employer branding. Last week, Matt Charney reported that an email was sent to prospective buyers of Elevated Careers, with a slide deck explaining that the product was better in the hands of a company focused on business-to-business, rather than business-to-consumer (as eHarmony has traditionally been).

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6 More Reasons Not to Start a Job Board

6 More Reasons Not to Start a Job Board

Maybe it’s the magic of reverse-psychology, but our most popular blog post has consistently been 5 Reasons Not to Start a Job Board since it was published.

 

It’s not that I don’t think people should start job boards. In fact, it’s kind of important to our business that people do run and start job boards. But, there are things that can cause problems for a new job board, and I’m interested in helping you avoid and overcome those problems.

 

So, back by popular demand, here are 6 more reasons not to start a job board!

 

1. You Don’t Know What You’re Selling

Why should anyone use your job board? Why should job seekers use your board, rather than using Indeed, LinkedIn, other large aggregators and job boards? Why should employers use your job board either, for that matter?

 

If you can’t answer those questions, you have a problem. This is usually the first thing to trip up a new job board. If you can’t think of what your board offers that other competitors (big or small) don’t, you’re going to have a hard time selling it to employers and candidates.

 

One of the reasons why job boards with a focus on a particular niche or regional market are successful is because it makes it easier to identify the problems of finding great talent and great jobs, and then work to solve them.

 

Make sure you know what you’re selling so you can communicate it to the people to whom you’re selling.

 

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The Politics of Hiring

Some people don’t like talking about politics. (I do, but I also like pineapple on pizza, but I’m told that is also controversial.)

Right now it’s hard to avoid news headlines proclaiming all sorts of things about jobs, trade, and the economy. The new U.S. president has been the cause of much of it, and the recruiting and technology industries are particularly impacted by his recent executive order and how it affects immigrants, refugees, and foreign workers.

Last Monday I was heartened to see Betakit – a website dedicated to startups and technology in Canada – had published a page titled, An Open Letter From the Canadian Tech Community: Diversity is Our Strength.

The letter is signed by Canadians working in tech and illustrates some of the reasons why the president’s policy affects that industry:

Many Canadian tech entrepreneurs are immigrants, are the children of immigrants, employ and have been employed by immigrants.

As connected economies, decisions by the United States can directly impact every business north of the border. The recently signed Executive Order to block entry of citizens from seven countries has already impacted several in our community. As a community, we are all affected.

 

In a similar vein, Vanity Fair’s Maya Kosoff talks about how some Silicon Valley leaders are reacting:

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Recruiting & Job Board News Round-Up

Recruiting & Job Board News Round-Up

January is almost over and it seemed like a good time to have a look around at what people in the recruiting and job board industry are talking about right now.

 

Recruiting Conferences

The Job Board Doctor has a nice round-up of events and conferences relating to recruiting, job boards, and HR technology. If you plan to attend one of these events, it’s an opportunity to network, learn from peers and experts, get excited and inspired about your own projects.

The events listed include events by ERE, TAtech, SHRM, JobG8 and more. See the full list here.

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Your Job Board Branding Checklist

Your Job Board Branding Checklist

Whether you’re starting a new job board or you’re giving yours a fresh coat of paint, it’s important to think about your branding.

For some people “branding” just means a logo and a name, but it can encompass a lot more than that. Visual graphics and their placement, as well as messaging and content all contribute to the brand of your job board or recruiting platform.

The following list may cover more (or less) than what you really need, but it should help guide your process. If you already have everything you need, let this list help you to organize it all into a cohesive branding package that makes it easy to use your branding as you create new content and promotions.

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Hybrid Recruiting Job Boards

Hybrid Recruiting Job Boards

A recruiter is angry at job boards.

 

Why?hybrid-recruiting-fishing-1

 

Because he pays for the service of advertising jobs on a platform that will get him the candidates he wants, but the candidates he gets are subjected to job advertisements and offers from every other recruiter who uses that job board.

 

They’re all fishing from the same pond. 

 

Most recruitment companies have an ATS (applicant tracking system/software), and use multiple tools to advertise jobs and engage talent. One side effect of using multiple tools and platforms for recruiting is that you sometimes wind up fishing from the same pond as everyone else. Australian recruiter Simon Cox writes:

The online advertising employers and agencies pay for and spend hours preparing is being used to build databases of candidates for the benefit of job boards. Applying for a job on SEEK, CareerOne, Indeed.com and many other job boards, means being encouraged/cajoled/funnelled towards setting up a personal profile on that platform.  Everything is about trying to get you to say ‘yes’ to employers being able to search your CV.  Indeed.com and CareerOne are actually contacting those candidates directly to offer them recruitment services.

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How Recruiters Use Job Boards

How Recruiters Use Job Boards

Job boards come in a variety of shapes and sizes, and some don’t even call themselves “job boards”. There are small, independent job board businesses, there are large-scale platforms that generate revenue through selling job posts in addition to other services (think GlassDoor, Indeed, and LinkedIn), and there are the career pages of corporate websites and the job postings that tie into Applicant Tracking Systems on recruitment company websites.

Recruiters, regardless of their in-house tech, use job boards as a part of their overall recruitment marketing. Recruitment marketing, by the way, encompasses all that recruiters do to reach attract, nurture, and engage candidates. Recruitment marketing can include posting jobs, social media, email, phone, content marketing, and more.

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New Years Resolutions for Recruiters: Sympathy for the Candidate

New Year’s Resolutions for Recruiters: Sympathy for the Job Seeker

If you’ve ever been unemployed, underemployed, or even an employed-but-active job seeker in the past decade, you know a certain kind of pain. Heck, even those passive job seekers who entertain the courtship of a recruiter know the feeling.

They say it’s a candidate’s market out there right now, especially for highly skilled and specialized workers, and yet, they suffer the same poor candidate experiences as those young and unskilled workers just joining the workforce. (Not that anybody deserves such treatment – you may also want to hire that young and unskilled person when they gain more skills and experience.)

When you’re on the other side of the fence as a recruiter or employer, it’s easy to get bogged down in your own processes and difficulties, and neglect to sympathize with job seekers who don’t have the benefit of your point of view.

To refresh your memory, the average job search goes something like this:

  1. After a lot of searching, you find a cool job post and think it’s a great opportunity that you’re qualified for and would enjoy. Maybe it’ll change your life!
  2. You carefully craft a cover letter, update or tweak your resume to suit, and hit “apply”.
  3. Then you click “apply”, and wind up in an Applicant Tracking System that makes some of your previous work feel repetitive. You fill out your contact info again and copy and paste the content of your resume and cover letter into a plain text format.
  4. You might have to re-enter your education or work history with names and dates, and at the end, answer a few screening questions about diversity, your qualifications, or your legal working status.
  5. Those last few questions tacked onto the end are probably designed to knock you out of the application process if you don’t answer the right way, giving you a sinking feeling as you hit the “submit” button.
  6. The whole rigamarole is sometimes followed by an email confirmation of receiving your application, but most often it’s silence.
  7. Lots of silence.
  8. Lather, rinse, repeat.
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Job Board Revenue Models for Publishers Part 2

Job Board Revenue Models for Publishers – Part 2 of 2

This week we’re continuing our discussion of job board revenue models for publishers.

Online publishers – magazines, newspapers, blogs, news and media websites, and online communities centred around content – have dedicated readerships and established relationships with advertisers and benefit from generating revenue through job boards.

Last week we discussed the Job Page/Hands-Off model and the Print Sales Companion model. This week we’ll have a look at Revenue-Sharing, and the all-in-one Embedded Revenue Stream model.

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