Your Job Board Branding Checklist

Your Job Board Branding Checklist

Whether you’re starting a new job board or you’re giving yours a fresh coat of paint, it’s important to think about your branding.

For some people “branding” just means a logo and a name, but it can encompass a lot more than that. Visual graphics and their placement, as well as messaging and content all contribute to the brand of your job board or recruiting platform.

The following list may cover more (or less) than what you really need, but it should help guide your process. If you already have everything you need, let this list help you to organize it all into a cohesive branding package that makes it easy to use your branding as you create new content and promotions.

Read More
Your Pre-Launch Job Board Plan

Your Pre-Launch Job Board Plan

You want to start a job board, but you’ve asked yourself some tough questions and realize you may need to do some legwork before you’re ready to go all in. Don’t lose heart – Careerleaf’s pre-launch plan for job boards should help you reach your goal.

If you decided you’re not ready to launch yet – look at the reasons why and turn them into milestones along the path to starting a profitable job board business. The criteria you’re using to judge whether or not you are ready likely involves four key areas: market research, candidates, employers, and branding.

 

Build a Candidate Following

To get employers to be your customers, you need to prove you can deliver the kind of candidates they want to hire. To do that, you need to establish a connection with the candidates you and your would-be customers want to attract. There are a lot of great, cheap ways you can start community-building before you launch your job board, including:

  • Social media: share content, resources, and advice with the candidates you want to target. Take advantage of the hashtags, groups, lists, and search functions that social media platforms provide to discover and engage with the online community in your target industry. Interact with people and start providing value now.
  • Blogging: plant your flag and start creating your own valuable content and resources. You can also contribute content to other industry blogs to expose your brand to wider audiences in your market.
  • Start a Group or Mailing List: you might already be in the habit of finding and sharing amazing jobs within your space – why not start a social media group or mailing list to share them with subscribers? This is especially valuable, because people who have opted in to this service are more likely to want to use the amazing job board you’re going to launch.
Read More
how to promote your job board

How to Promote Your Job Board

Start with Branding, and Know Your Value

I routinely come across a lot of recruiting, staffing, and software websites, and I’ve developed a very particular pet peeve as a result. I hate it when I visit a website and can’t ascertain in ten seconds or less what they actually do.

Reading their Twitter profile bio (if they have one) is often my best bet to get a quick summary or definition of their business, because it’s concise and to the point. 140 characters or less, baby!

It’s tough to take everything you do and boil it down to a tagline, but it’s so worth it. A clear message to your target market and audience helps focus your goals, making them easier to achieve. It’ll be easier to build upon that success and pitch to other markets as you grow, so don’t worry about excluding future verticals. Start with how you’re going to make money and serve your base of employers and candidates now.

Before you start your marketing campaigns, lay out the welcome mat. Put yourself in a stranger’s shoes–would this person be able to grasp all the amazing things your job board can do for them? In ten seconds or less? 140 characters or less?

It’s hard to pack the entirety of your value into such small packages, but if you lead with brevity and give them a reason to go deeper, you make it easier to stick around. A recognizable brand (name, logo, colours, taglines!) and a clear offering go a long way. Out of that, you’ll start to define keywords and more ways to sell.

Read More

Your job board’s brand and why it matters

Every organization, as small or insignificant as they may be, has a brand – even my aunt’s bookkeeping sole proprietorship. It will never be as recognized around the globe as Apple or Coca Cola are, but to my aunt and her clients, the business’ brand is imperative for ongoing success. As the idiom goes, “you are judged by the company that you keep”, and the same wisdom can be applied to an organizational or personal brand (in my aunt’s case, much of the business’ brand is made up of the associations with her actual person).

 

Cast your mind back to 2013, and the damage that the Joe Fresh brand suffered (and is still defending against) when it was associated with the Savar Building catastrophe in Dhaka, Bangladesh. The unfortunate disaster stands as a reminder of how quickly a brand’s equity can be destroyed, and that the associations stakeholder make with your brand – both positive and negative – can linger for extended periods of time.

 

Noting that an organization’s brand as an employer is as important as ever, job board owners should be asking themselves whether they are doing everything they can to ensure that their board is a brand that employers wish to associate with.

Read More
Attract quality candidates by turning your job board into an online community.

Turning Your Job Board into an Online Community

Job boards are a tricky business. They have two types of customers, and in many ways they aren’t buying what you offer–they’re buying what they have to offer each other.

As a job board owner, you are the facilitator, the venue through which they are able to find each other. You create and maintain a space that attracts both parties.

Despite evidence that job boards are a significantly big, if not the biggest, source of hires, many employers and recruiters don’t always feel like they get their money’s worth. They want quality applicants. If you’re not attracting those applicants to your board, you’re never going to make your recruiting customers happy.

I think it’s important to draw lessons from outside of the job board/recruiting space, and job boards could benefit from viewing themselves more as online communities. Online community building tends to be about creating loyal, engaged, regular customers, as exemplified in this list Momentology.com compiled on brands who’ve done great brand-oriented community building.

Read More

Honesty in Employer Branding and Attracting Candidates

You’re hiring! That means finding and attracting candidates who you then need to evaluate for the position. But it’s not that simple, is it?

Let’s define what it is you or your company wants when you’re looking to hire. Bottom line? You need somebody who can do the work you need done.

But typically, most employers also want that someone to:

  • Do the work really well
  • Have the traits and interpersonal skills that enable them to work with others in the workplace as necessary
  • Help strengthen their organization through their efforts

We’ve seen a shift in how we talk about recruiting and hiring, and the idea has emerged that employers need to market themselves to candidates as great places to work/people to work for, similarly to how a company markets to customers. Over the past two decades, we’ve seen the Internet multiply and diversify–no matter what it is you’re looking for, you will find it in abundance, and easily. A little too easily, sometimes.

Read More