The API: Your New Best Friend In Recruitment Tech

API. Ape-y Eye? Application Program Interface. It’s a thing. A big thing. It’s a thing you should know about. If programming languages aren’t your thing, don’t worry. That’s what I’m here for: cutting through the buzzwords to help us all understand what it is and how it impacts recruitment technology.

An API acts like a translator between two pieces of web-based software.

For example: let’s say you use a third-party application to track and analyze how many followers you have on Twitter. When you create your account, it doesn’t ask you to enter your email and a username or password. All you have to do is log into your Twitter account, and give the app permission to talk to your Twitter data.

An API does that.

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Attract quality candidates by turning your job board into an online community.

Turning Your Job Board into an Online Community

Job boards are a tricky business. They have two types of customers, and in many ways they aren’t buying what you offer–they’re buying what they have to offer each other.

As a job board owner, you are the facilitator, the venue through which they are able to find each other. You create and maintain a space that attracts both parties.

Despite evidence that job boards are a significantly big, if not the biggest, source of hires, many employers and recruiters don’t always feel like they get their money’s worth. They want quality applicants. If you’re not attracting those applicants to your board, you’re never going to make your recruiting customers happy.

I think it’s important to draw lessons from outside of the job board/recruiting space, and job boards could benefit from viewing themselves more as online communities. Online community building tends to be about creating loyal, engaged, regular customers, as exemplified in this list Momentology.com compiled on brands who’ve done great brand-oriented community building.

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Choosing a Niche for Your Job Board

For recruiters, using a job board is one of the most effective actions to take to find qualified candidates for an open position. If you’re thinking about creating a job board yourself, it may make sense to choose a smaller niche to focus on in order to attract the highest quality recruiters and candidates alike. Niche boards allow you to have a more refined marketing strategy, and to get to know the demands of your clients inside and out for a better product. Here are a few factors to think about as you compare potential niche areas for your job board.

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