Why Recruiters Should Add a Job Board

Why Recruiters Should Consider Adding a Job Board

We’ve talked about the sometimes blurred lines that distinguish between job boards, aggregators, and recruitment companies, as well as how their technology and business needs match up or overlap.

The traditional idea of a job board is morphing, changing, and growing to adapt to new employment trends and recruiting needs, so the idea of extending one’s job board services into the realm of recruiting isn’t a stretch.

But what about recruitment companies? Staffing agencies and contingency recruiting companies can benefit from consolidating how they advertise jobs and collect candidate information. Let’s take a look at the top three benefits of in-house job listing and candidate profiles.

Job Advertising Efficiency:

As a recruiter, you need to reach candidates where they are and bring them into the fold. With a job board that takes advantage of outbound feeds and sets up distribution relationships with other niche boards, aggregators, and recruiting networks, a recruiter can be done-in-one as far as their advertising needs go. 

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5 Ways to Strengthen your Candidate Recruitment – Guest Post

Careerleaf was originally founded from a belief that there was a better way to connect talent with employers through technology. Even with the progress we’ve made through the years, our journey is far from over; in fact, it will never end. Philosophically, we believe that our products (as well as our team) can always be improved upon.

 

So in the spirit of continuously bettering the recruitment process, Wayne Fleming, recruitment and HR consultant from Flexi Personnelis making a guest contribution to our blog this week on how to strengthen one’s candidate recruitment.

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Reimagining your Professional Association as a Recruiter

I think bamboo is a fantastic material. From construction scaffolding, human edible food, and entire luxury houses, the grass has been employed in an endless variety of ways through some creative reimagining of what the material was and what role it could play.

 

The human brain does, in fact, act oddly when faced with different assumptions and frames. Simply asking a question in a different way, or considering a different perspective can derive a different result. Consider the following based on Kahneman & Tversky’s often cited study:

 

An outbreak threatens to kill 600 people. There are two possible courses of action:

  • Program A will save 200 people.
  • Program B has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.

 

Now, imagine the same scenario, but different options:

  • Program C will kill 400 people.
  • Program D has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.

 

All four plans theoretically deliver the same result – save 200 people – but 72% of those surveyed would choose program A over B (certainty instead of risk), yet 78% would choose program D over C (risk instead of certainty). The dramatic difference can be accounted for the way A and C are framed – one is positive and one is negative.

 

So for professional associations out there looking to do more for your membership and increase revenue: it’s time to reimagine your organization…as a recruiter.

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Enhancing Recruitment Marketing with SEO

I can still recall, quite vividly, the days when my whole household had one cellphone, and it was carried by the family member who could justify the greatest need for it.

 

In 2007, I reluctantly purchased my first cellphone that I didn’t share with a family member. I was 22 at the time and being a late adopter was a point of pride – I wanted to see how long I could hold out before being swallowed by the mobile revolution. Tell that to my parents, and they’d laugh thinking about the technology they had when they were 22. Tell that to one of my cousins in high school, and well, they’d probably laugh as well – who waits till they’re 22 until getting their very own phone?

 

Fast forward to today, and I’m more likely to leave my house without my wallet than my cellphone – a sentiment that I believe is quite significant in terms of how the Internet and proliferation of mobile devices has truly changed our society.

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5 Ways to Write Better Job Posts

We’ve broken down the basic components of a job post on this blog before, but there is always room for improvement. Here are five ways you can write better job posts, or help your customers do the same.

 

  1. Be Search-Friendly

This slideshare featured on Recruiting.com recommends avoiding overly creative job titles.  iMediaConnection has collected a list of hilariously (and unnecessarily) creative job titles here, that will give you an idea of what they mean. “Wizard of Light Bulb Moments” and “Chief Visionary Officer” might sound fun and quirky, but you’ll drastically reduce the discoverability of a job advertisement with that title. If you’re looking for an Inbound Marketing Strategist, don’t advertise for a “Growth Guru” if you’re hoping to cast a wide net. Candidates are unlikely to search using your fun and quirky terminology, and they won’t be using them in any email/job search alerts.

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5 Strange Hiring Facts that Provide Great Lessons

There are some weird hiring facts and stories you hear about job searching and recruiting. Some of them may seem like something funny you might tweet and then forget about, but there’s a lot to be learned from those headlines that make you do a double-take.

 

1. Applying From the Toilet:

When Johnston Press spoke to over 2000 UK job seekers, they found that 6% of them admitted to applying for jobs while on the toilet.

Yep. And a total of 25% applied from other “unlikely locations”. Hmm.

You might find it funny, or gross, or a sign of What The World Today Is Coming To, but it goes to show that job seekers don’t limit their search to just their desktops. They’ll browse, search, and apply for jobs whenever they find them and wherever they happen to be, even if that’s sitting on the toilet.

If your job board, careers page, or ATS intake is not mobile-friendly, and doesn’t let candidates apply by mobile, you might miss out on them. That doesn’t mean you’re catering to the applying-from-the-toilet demographic, but to the growing numbers of candidates who take advantage of mobile Internet to make job searching more convenient.

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Careerleaf in the News

At Careerleaf we’ve got lots to say on job searching and presenting yourself in the best light when you’re on the job hunt. Here we are around the web with lots of advice to job seekers and recruiters:

  • Afifa Siddiqui: 9 Great Ways for Job Seekers to Stand Out During the Application Process on Jobacle.com
  • Afifa Siddiqui: Self-Presentation and Your Career via TheLadders.com
  • Mark Lesiw: How the Job Board You Use Reflects Your Personal Brand via CareerCast.com
  • Afifa Siddiqui: 7 Terrible Ways to Search for a Job via BusinessInsider.com

Careerleaf’s job seeker tools have also been reviewed by the Boston Public Library and AppVita: