Questions for Job Board Entrepreneurs

Questions Job Board Entrepreneurs Should Ask

This week’s blog post comes from Jonathan Page, Careerleaf’s Director of Sales and Marketing.

Every week I have conversations with entrepreneurs researching technology solutions for a new job board or career portal, and often provide advice on their value propositions, target markets and initial launch plans. Some of this advice is specific to a particular business idea, but much of the advice crosses industry or territorial differences.

The best advice I can give job board entrepreneurs begins with asking a series of 5 core questions:

 

  1. Where and how are you getting your job seekers? Why are they interested in you?

There is a reason that aggregators and virtually every job board in existence pays or has paid for candidate traffic. Your candidate traffic is why employers will pay you. So if you don’t have an impressive* number of contact emails for your niche, you aren’t ready to set up your job board or invest in a technology solution.

Priority number one is having something of value to say to your target candidates and start winning them to your tribe.
*The term impressive is purposefully relative – the more differentiated and desirable the candidates the smaller the number needs to be to qualify as impressive. Also, understand that geography is implicit in any Niche and should not be ignored.

Read More
Retail inspiration for job boards - Black Friday & the 90-day campaign

Retail Inspiration for Job Boards: Black Friday & the 90-Day Campaign

This week’s blog post is brought to you by Jonathan Page, Careerleaf’s Director of Sales & Marketing.

 

Taking Inspiration from Retail and Applying it to your Job Board Business

Sometimes you find inspiration in strange places. In 2015, Careerleaf took inspiration from Apple and their famous once-a-year only Black Friday sale.  We thought that it would likely go unnoticed among the business of the season, however it was our most successful outbound campaign of the year. I am certain that Apple’s marketing team has already begun their countdown to Black Friday, but have you?

Whether you go with Black Friday or something else there are two key ideas I hope you’ll take note of:

  1. 90 days from now you need to have a campaign in market to encourage your customers to complete purchases before the close of the calendar year
  2. Have fun and take some risks – you’ll never know unless you try.

Careerleaf’s Black Friday Adventure

Read More