Careerleaf Blog

news, tips and resources for job boards and online recruitment
How Niche Job Boards Solve Big Problems for Recruiters

How Niche Job Boards Solve Big Problems

Niche job boards can solve a lot of problems for recruiters, and there are many different types of recruiters. Most of them have to really hustle and work hard to do their jobs, and while new technologies are opening up all kinds of doors and possibilities for the future, it can be overwhelming. Some people who need to hire employees aren’t recruiters at all – they’re primarily business owners and office managers who are also responsible for recruiting and hiring.

 

Hiring feels like an aberration of some kind. It’s a disruption to an employer because it means that somebody has quit, retired, or been fired. Or it means their business is growing and they need more hands on deck to get the work done or even just to keep their heads above water.

 

Often, it’s a big hassle that needs to be dealt with in a rush.

 

And yet, without the right people to fill those gaps and come on board, businesses can really struggle. Niche job boards can help solve these problems for employers and recruiters.

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Careerleaf and Google for Jobs

Careerleaf and Google for Jobs

Google for Jobs has rolled out in the United States and it’s important to know how it impacts you as someone who owns a job board or is planning on starting one.

 

We’re happy to inform you that jobs posted to Careerleaf-powered job boards in the US are being indexed and displayed in Google for Jobs search results.

 

All jobs posted to Careerleaf-powered job boards use the structured data formatting – called JobPosting Schema – that Google for Jobs uses to recognize and display job posts.

 

If you read this blog regularly, you’ll know that Careerleaf has been following Google’s moves in relation to job search and recruiting technology closely for some time. We remain committed to adapting and evolving our software solution for job boards, and Google for Jobs is no exception. Careerleaf will continue to optimize the solutions and tools it provides to empower job boards connecting job seekers with opportunities, and employers with great candidates as Google for Jobs evolves.

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Back to Basics: The Importance of Quality Job Posts

Back to Basics: The Importance of Quality Job Posts

How can you, as a recruiter or job board owner, make hiring easier and more effective?

 

There are so many factors that you might consider – your job board’s design, an employer’s brand, candidate experience, SEO – but the answer to that question really begins with what is perhaps the most important element of the recruiting process: the humble job post.

 

Those other things matter, but without good job posts, you run the risk of leading a horse to water without it taking a drink. To use another animal-based metaphor, you’re fishing without bait.

 

Where Most Job Posts Go Wrong

 

Job descriptions are important. Depending on the employer’s size, the type of work and the kind of contract involved, it can be very important to define a job description for both the new hire and the employer. A company’s HR department may need to keep job descriptions on file in their records for multiple purposes, but it does not follow that that description is the one that must be used to advertise a new job opening.

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Where does AI belong in recruiting?

Where does AI belong in recruiting?

Previously on the blog we’ve talked about whether we are all doomed to be replaced by robots and how the prevalence of automation may impact jobs and the recruiting industry.

 

As these technologies continue to be developed, experts are still debating what the full impact that automation and artificial intelligence will be on jobs and economies around the world. Without a crystal ball in hand, we can at least begin to think about how AI may be used in recruiting.

 

One area ripe for artificial intelligence-powered automation is the more routine work and tasks that recruiters perform, which they are sometimes guilty of neglecting. Writing for HRtechnologist.com, Rhucha Kulkarni suggests AI could help improve the candidate experience:

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Everybody's Talking About Google Jobs

What Everybody’s Talking About: Google Jobs

 

While the impact of recruiting technology is widespread, it’s still something of a niche when it comes to mainstream news headlines. But that’s not the case when big companies with household names make a move in the recruiting tech arena.

 

Google recently released more details on its Google Jobs initiative, and it has everyone in the recruiting industry talking. TechCrunch has a good summary of what it’s all about:

 

In a few weeks, Google will begin to recognize when U.S. users are typing job search queries into Google Search, and will then highlight jobs that match the query. However, Google is not necessarily taking on traditional job search service providers with this launch – instead, it’s partnering with them.

[…]

What makes the service interesting is that it’s leveraging Google’s machine learning smarts to understand how job titles are related and cluster them together.

 

So what does it all mean? And what does it mean for recruiting and job boards?

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Retaining Homegrown Talent with Community Job Boards

Retaining Homegrown Talent with Community Job Boards

Recently, we talked about the challenges that smaller towns and cities face, along with their chambers of commerce and local governments, when it comes to attracting and retaining a skilled workforce.

 

Many municipalities, their leaders, and businesses are working hard to make their communities great places to live and work, and are proud to see their youth achieve success in school and work. But they still struggle with being able to effectively connect those young people with the kinds of opportunities that will allow them to stay there and help grow the businesses that employ them.

 

So how can a community job board run by a chamber of commerce or municipal government help retain their young, homegrown talent?

 

To answer that question, we need to look at some key factors that make a community job board successful:

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Local SEO for Regional Job Boards

Local SEO for Regional Job Boards

Something many businesses that serve a particular geographic region take advantage of when it comes to their Search Engine Optimization is local SEO.

 

If you live in Moosejaw, Saskatchewan and search for “pizza”, it’s not very helpful if the results you get are for restaurants in New York. That’s why search engines try to deliver results that are relevant to your location as well as your search terms.

 

So, if you make great pizza in Moosejaw, how do you reach local potential customers? Okay, I know if you’re reading a blog on a job board software provider’s website, there’s a chance you run a job board or a recruiting business and are not in the business of making delicious pizza. (That said, if you’ve found a market for pizza-related employment and you’re thinking of starting a job board…call us!)

 

Below I’ve gathered some tips and resources for bolstering your local SEO and ideas on how to handle some of the challenges that online businesses may face.

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Municipal and Regional Job Boards for Economic Development

Municipal Job Boards for Regional Economic Development

Cities both big and small find themselves focusing on economic development to improve the lives of their citizens, help local businesses, and their local economy. One challenge that cities and local employers face is both attracting new talent to their region and retaining their local workforce.

 

Katherine Risley, writing on the website of recruiting company Meridia, talks about the challenges employers face in hiring local talent and relocating new employees:

 

“Firstly, organizations struggle to capture the attention of potential candidates. Once an applicant does materialize the second challenge is assessing the applicant’s motivations. Employers often fear that a candidate may be considering the job because they are desperate for work or that the candidate hasn’t truly considered the lifestyle impact of a move to a rural area.”

 

Cities, counties, and other types of municipal regions can play a big role in helping local employers with these challenges through a regional job board, career portal, or recruiting platform. Whatever you want to call it, the following list outlines ways that a municipal job board can significantly help local economic development:

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niche job boards - are you niche enough?

Are you niche enough?

The online recruiting industry is a big and bustling place, full of competition, but small job boards that are niche have a lot going for them.

 

Writing for the Society of Human Resource Management, Roy Maurer describes the advantages of niche job boards in recruiting:

“Niche boards may not boast the traffic of mammoths like CareerBuilder and Indeed, but their use often leads to lower cost-to-hire and higher quality-of-hire metrics because they are more likely to attract highly coveted candidates with specialized skills and relevant experience, experts say.”

 

Many new job boards can find themselves struggling to stand apart from both older, more established job boards and those mammoth-sized, generalist platforms. One of the questions we encourage job board entrepreneurs to ask themselves is, “Am I niche enough?”

 

This blog post will outline how new job boards can think about being niche, explore ways to further specialize, and highlight a few helpful tools that may help.

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