It’s time again to look around and what’s going on in the recruiting and job board industry. We’ve got stats on how job boards perform as a source of hire and moves from the big names in global tech, and we’ll look at what it all means for you and your job board.
Can you build a job board from scratch?
Should you build a job board from scratch?
Uh, probably not.
There are many job board owners out there capable of building their own job board from scratch, but sometimes it’s not the best decision for their business. But job boards are awesome and deceptively complicated.
It’s important for job board owners to pay attention to changes in technology, keep up with what competitors and other industry players are doing, and hear the perspectives of recruiters, employers, HR managers, and job seekers. So here’s a round-up of some of our favourite bloggers and industry news sites!
A frequent point of reference for this blog, Jeff-Dickey Chasins writes in-depth about job boards, including news about new job boards and what kind of ideas and business models are being tested in the market. Here’s a highlight of some recent posts:
- Cash, IPOs, and purchases: news of the recruitment marketing industry: Highlights of job board news including funding announcements, IPOs, and acquisitions.
- Market complexity is your friend: Emphasizes that a lack of uniformity of needs across the recruiting industry helps create business opportunities for job boards.
- Google Jobs is already changing our industry: Talks about the ways job boards, Applicant Tracking Systems, and recruiters have reacted to the advent of Google for Jobs.
ERE.net is a part of ERE Media that includes TLNT.com and Sourcecon. ERE.net regularly publishes articles from a variety of authors that cover big news items and opinions on the job board and recruiting space. Here are a few recent highlights:
- The Craigslist Experiment: Derek Zeller writes about the effectiveness of posting to the right job board as a method of sourcing, and how it shouldn’t be overlooked.
- Want Your Job Postings to Rank Well in Google for Jobs? Follow These 7 Optimization Strategies: Joel Cheesman talks about SEO for jobs being picked up by Google for Jobs.
- Unconscious Bias Could Be Stopping You From Harnessing The Potential Of New Grads: Gabby Burlacu confronts the ways HR and recruiters deter new grads from applying to jobs with poor job descriptions and traditional hiring processes.
1. Making Candidates Apply by Email ONLY
How many emails do you get? How many do you read? I’m not one of those people who will tell you to forget about using email altogether – it’s still a useful and reliable tool for a great many things – but recruiters’ inboxes are usually pretty stuffed. I think it’s safe to say most recruiters have had a few candidates get lost or forgotten in the shuffle of email.
The beauty of having a system that somehow registers candidates with you is that data and information are then housed and organized in ways that are specific to candidates. When you have candidate pools grouped to your job requisitions, you’re more likely to disposition your candidates – which is where most recruiters and employers fall short in the candidate experience. Which brings me to…
Chambers of commerce or local governments running community-focused job boards have a lot to gain by thinking of this resource through the lens of marketing.
The biggest mistake that anyone can make in trying to reinvigorate or launch a job board project is to fail to market it to the people who stand to benefit from it the most. For community leaders who have taken on the challenge of tackling unemployment and economic development, it’s vital to get the word out.
As with all job boards, you’re marketing to more than one audience. You need to reach both the job seekers and the employers in your region, and make your pitch for other workers and businesses to relocate.
One of the reasons a regional job board can be so valuable is that it centralizes disparate information that is typically spread across a combination of big national job boards, help wanted signs and bulletin boards. If it’s easy to find out who’s hiring and what talent is available to hire, it simply becomes easier to do business.
But the localization of business and opportunity is about more than just job postings and resumes. It’s also important to provide other information about your town to shed more light on living and doing business there.
Deciding on the best way to integrate a job board into your current website can be a struggle for associations and publishers who are starting or rebooting a job board to generate revenue and provide value for their members or readership. We’ve outlined below three different ways you can set up your organization’s job board, as well as what types of scenarios make sense for each one.
Job Board. Careers Portal. Recruiting Platform. Talent Acquisition Platform. Website that does the thing.
There are lots of different names for digital spaces where people get connected with employers and job opportunities. A recent post by Jeff Dickey-Chasins over on Job Board Doctor’s blog got me thinking about how individual job boards are communicating their value to their customers.
Is “Job Board” a Bad Name?
Many recruiters have come to associate the term “job board” with old, outdated relics of the 90s and early 2000s that are difficult to use. It makes a compelling case for job boards to rebrand themselves as something different.
Lots of interesting things are happening this summer in the world of recruiting and job boards! Here are some highlights:
Is Facebook Jobs Turning into an Aggregator?
Joel Cheesman writes on ERE about the potential increase in visibility of Facebook Jobs-jobs. Facebook’s Marketplace will now link to Facebook Jobs, whereas before it was only really being found by those who knew to go to it directly. The speculation is that Facebook will soon start to pull in (or aggregate, if you will) advertisements from non-Facebook sources into Marketplace. So what does that mean for Facebook Jobs?
Publishing is an industry that is no stranger to disruption. The digital revolution, while no longer new, still continues to make waves in publishing as technology, media, economic and social forces all impact both new publishers and venerable institutions that have been around for more than a century.
Subscriptions and advertising have traditionally made up the bulk of newspaper and magazine revenue, and it’s no different for today’s publishers. Online advertising has long been a staple of Internet-based businesses as well, and news sites, online magazines, and blogs have good track records of being able to deliver the traffic that advertisers seek from them.
The challenge of generating revenue from advertising is not simply down to transitioning from print to digital for publishers (especially given how many big players are now digital-first), but also in navigating the increasingly complex world of online advertising. From PPC and programmatic advertising to interstitials and paywalls, the online publishing world has been at the forefront of testing out and experimenting with new ways to sustain themselves and profit through advertising revenue.
Established job boards have many advantages in the marketplace – a solid brand, a customer base, job seekers, and insight into their niche about the problems that need solving and what does – and doesn’t – sell. With all that going for them, it’s easy to understand why job board owners who have been around for a number of years might be apprehensive about updating their job board solution. If it ain’t broke, don’t fit it, right?
The trouble is that many older job boards have custom-built solutions that have begun to visibly age or are no longer meeting the expectations of job seekers and employers. And even though they might see their profits shrinking as they struggle to keep up with shifting expectations and changing technology, it can be difficult to make a big change when you’ve become accustomed to your current solution or business model. Reasons for updating your job board tech may vary, but regardless of what you do want to change, you really don’t want to risk losing what is working for you.
So how can job board owners reduce the risk involved in making a big change to their technology? I’ve outlined four steps below that can help you prepare and plan for updating or switching your job board solution.