Choosing a Niche for Your Job Board
For recruiters, using a job board is one of the most effective actions to take to find qualified candidates for an open position. If you’re thinking about creating a job board yourself, it may make sense to choose a smaller niche to focus on in order to attract the highest quality recruiters and candidates alike. Niche boards allow you to have a more refined marketing strategy, and to get to know the demands of your clients inside and out for a better product. Here are a few factors to think about as you compare potential niche areas for your job board.
Benefits of Choosing a Niche
Although creating a job board that casts a wide net holds a certain appeal, there are a few reasons why you should consider narrowing your focus into a specific niche. To begin with, there’s the issue of marketing. When you have a narrowly defined niche, you can get to know your client’s needs inside and out. You can research the specific industry, getting to know the main players in recruitment who will want to use your niche job board. This makes networking easier, because you can promote your board among a smaller selection of potential clients.
Furthermore, with a niche job board you don’t have to worry about competing with the big names. You can carve out your own vital space in this industry, becoming a go-to job board for health care professionals, writers, or graphic designers. You’ll be catering for professionals who already have a clearly defined career path, which makes it easier to streamline your services.
Niche job boards often provide a more comprehensive service for clients, including blogs, advice articles, and salary comparison features. By focusing on a single area, you can expand your service to become more indispensable to existing customers and target new ones. These additional features are also easier to share on social media and grow your customer base.
How to Choose a Marketable Niche
There are a number of types of niches that you can pick and choose from. One would be geographical location. You could choose to promote jobs within your own city, or one which is currently experiencing a high level of growth. Another type of niche would be contract, temporary, or freelance positions, which are growing in popularity as an increasing number of workers become self-employed contractors. Finally, you can narrow down your niche to a specific industry, be it health care or media. The first step in choosing a niche is to decide what the nature of your board will be.
The next step is to conduct market research of your own. If you’ve narrowed down your choice of niches to a few contenders, you’ll need to look at the competition in all of these niches. Is there a hole to fill in a certain industry? Look at employment statistics and projections to identify areas experiencing a rapid increase in growth. You can also look at education sites like training.com.au to identify growing industries producing a high volume of new graduates who will be seeking employment on job boards like yours.
Armed with this information, you can then choose a marketable niche that will be likely to succeed. Creating a niche job board takes time and research, but it can pay off with a more loyal customer base and increased marketing opportunities than a general board would. It’s worth comparing all your options to find the best niche in your region and area of expertise.
Author Bio: Rachel MacDonald is a freelance copywriter and journalist with an interest in marketing and human resources. She has contributed pieces to a number of online business publications.