Strategies for association job boards are not one-size-fits-all. Membership associations and trade associations typically using the same approach to marketing to candidates and employers may not yield the same results.
Deciding on the best way to integrate a job board into your current website can be a struggle for associations and publishers who are starting or rebooting a job board to generate revenue and provide value for their members or readership. We’ve outlined below three different ways you can set up your organization’s job board, as well as what types of scenarios make sense for each one.
Many associations are discovering new and novel ways to generate non-dues revenue while staying true to their mandate. Here are a few areas where your mandate may overlap with the services a branded job board for your association can provide:
Many professional associations have found their membership growth stagnating when it comes to young professionals. The so-called “millennial” generation, who in 2017 are now roughly between ages 20-36*, may perceive membership-based organizations as “old school”, as well as being too expensive, having low value, and lacking in technology and curation.
Some context that may explain their views on associations is that most millennials have had a rough start to their lives as adults. Many began their careers during the Great Recession, facing periods of unemployment or underemployment, low wages and wage stagnation. Add to that the unprecedented weight of student loan debt most young professionals are carrying, and it’s not hard to see why millennials are reluctant to spend money to join organizations if they don’t see an obvious return on investment.
But millennial professionals are highly educated and accustomed to using digital technology, and while they earn less money than previous generations, they do want opportunities to network, to further develop their skills and training, and to discover new job opportunities. Due to the lack of economic stability during their adult lives thus far, most millennials can safely assume working in a great number of jobs over their lifetimes than did older generations. Put these facts together, and it seems millennials could really benefit from membership in professional associations – if you can convince them it’s worth their money.
So how can associations connect with millennials and be perceived as having value?
Membership-based organizations tend to rely heavily on the dues or fees that members pay to join and access the benefits offered by such associations.
Membership fees can vary greatly, depending on their niche or industry, and on whether the association is a for-profit or non-profit organization. Non-Dues sources of revenue for associations also traditionally include events or conferences, sponsorship, selling or reselling education/training courses, fundraising or donations, and grants.
Online career centres or job boards also prove to be effective at generating revenue while adding value for both members and industry partners, and help associations stay true to their mission.
I think bamboo is a fantastic material. From construction scaffolding, human edible food, and entire luxury houses, the grass has been employed in an endless variety of ways through some creative reimagining of what the material was and what role it could play.
The human brain does, in fact, act oddly when faced with different assumptions and frames. Simply asking a question in a different way, or considering a different perspective can derive a different result. Consider the following based on Kahneman & Tversky’s often cited study:
An outbreak threatens to kill 600 people. There are two possible courses of action:
- Program A will save 200 people.
- Program B has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.
Now, imagine the same scenario, but different options:
- Program C will kill 400 people.
- Program D has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.
All four plans theoretically deliver the same result – save 200 people – but 72% of those surveyed would choose program A over B (certainty instead of risk), yet 78% would choose program D over C (risk instead of certainty). The dramatic difference can be accounted for the way A and C are framed – one is positive and one is negative.
So for professional associations out there looking to do more for your membership and increase revenue: it’s time to reimagine your organization…as a recruiter.