Professional associations are finding that keeping members active and engaged requires digital tools and platforms that help them connect and access resources on any given day, all year long. A little over a month ago, Tim Ebner outlined some basic elements of user experience for the Associations Now blog to help associations develop good usability on their websites.
For your online career centre, there are several areas that can become points of delight or points of frustration for your membership as job seekers. I’ve listed three such areas below, and talk a little bit about how to decide what’s right for your association. Consider those UX elements Ebner discussed as you think about the following areas of your association career centre.