Pricing Your Job Board Services

Pricing Your Job Board Services

If you’re starting a new job board, you’ve hopefully been making use of Careerleaf’s resources for job boards, and now you’re starting to think about how you’ll price your services.

 

To do this, you’ll need to know your overall costs and your business model, including what products or services you’re selling, and any other sources of revenue.

 

Revenue Goals

Many entrepreneurs may start off with dollar signs in their eyes, dreaming of all the cash they’ll have once they get their new business off the ground. The reality is many businesses take the time to become really profitable, so it’s important to set milestone goals for you to meet along your journey.

 

  1. Your First Sale – The first goal is proving out your business idea by making a sale, or a few initial sales, and learning from those early customers. Was the price right? Did they get what they wanted? Will they recommend your services to other people? You might experiment a little during this early stage to find the prices that match the value your customers expect and experience.
  2. Break Even – The second milestone is making enough money to cover your costs. How much do you spend to operate your job board in the first place? What do your monthly costs for software, hosting, marketing tools, and hours of labour (yours or that of an employee or contractor) add up to?
  3. Make a Profit – The third goal is generating enough revenue to cover your operating costs and make a profit. Once you’re profitable, you may invest that profit into growing the business further.

 

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6 More Reasons Not to Start a Job Board

6 More Reasons Not to Start a Job Board

Maybe it’s the magic of reverse-psychology, but our most popular blog post has consistently been 5 Reasons Not to Start a Job Board since it was published.

 

It’s not that I don’t think people should start job boards. In fact, it’s kind of important to our business that people do run and start job boards. But, there are things that can cause problems for a new job board, and I’m interested in helping you avoid and overcome those problems.

 

So, back by popular demand, here are 6 more reasons not to start a job board!

 

1. You Don’t Know What You’re Selling

Why should anyone use your job board? Why should job seekers use your board, rather than using Indeed, LinkedIn, other large aggregators and job boards? Why should employers use your job board either, for that matter?

 

If you can’t answer those questions, you have a problem. This is usually the first thing to trip up a new job board. If you can’t think of what your board offers that other competitors (big or small) don’t, you’re going to have a hard time selling it to employers and candidates.

 

One of the reasons why job boards with a focus on a particular niche or regional market are successful is because it makes it easier to identify the problems of finding great talent and great jobs, and then work to solve them.

 

Make sure you know what you’re selling so you can communicate it to the people to whom you’re selling.

 

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Job Board Revenue Models for Publishers Part 2

Job Board Revenue Models for Publishers – Part 2 of 2

This week we’re continuing our discussion of job board revenue models for publishers.

Online publishers – magazines, newspapers, blogs, news and media websites, and online communities centred around content – have dedicated readerships and established relationships with advertisers and benefit from generating revenue through job boards.

Last week we discussed the Job Page/Hands-Off model and the Print Sales Companion model. This week we’ll have a look at Revenue-Sharing, and the all-in-one Embedded Revenue Stream model.

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Publisher Job Board Revenue Models Part 1

Job Board Revenue Models for Publishers – Part 1 of 2

Last week we discussed what online publishers with job boards today look like, as well as what particular advantages and disadvantages they may have in the job board industry.

Online magazines, blogs, news and media websites have a variety of options for using a job board to generate revenue. Some of these revenue models are dependent on their technology solutions, the presence of print publications, and internal business structuring. Of course, not every publisher job board will fit neatly into these categories, and you may see your business reflected in more than one.

This week we’ll take a look at the Job Page/Hands-Off Model, and the Print Sales Companion model.

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Job Boards for Publishers - Advantages and Challenges

Job Boards for Publishers: Advantages and Challenges

In many ways, job boards owe their existence to publishers. The classifieds section in the newspaper used to be the first place you looked when starting a job hunt. Online job boards have come a long way since they first emerged in the 1990s and have played a significant role in transforming job search and recruiting, and in expanding the recruiting industry.

In this edition of the Careerleaf blog and two posts following it, we’ll continue our tradition of unpacking key elements of running and marketing a job board business, this time for online publishers specifically. Our hope is that by explicitly sharing and discussing the various advantages, challenges, and revenue models for publisher job boards, you’ll be prompted to see what you are doing in a comparative light.

 

Publisher Job Board Businesses:

Before diving in, it is worth it to define the broad spectrum of online publishers. Publishers come in all shapes and forms. Many established newspapers and magazines have traditionally sold recruitment advertisements in their print editions, and have in time developed parallel web presences that include job boards. In some cases, the digital has overtaken or replaced print publications entirely.

However, many online publishers today have emerged because of the Internet – successful blogs that expand into large news and media websites. Online communities centred around content – recipe sites, video gaming forums, etc., may also add a job board to deliver relevant career opportunities to their users.

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