This week’s blog post is brought to you by Jonathan Page, Careerleaf’s Director of Sales & Marketing.
Taking Inspiration from Retail and Applying it to your Job Board Business
Sometimes you find inspiration in strange places. In 2015, Careerleaf took inspiration from Apple and their famous once-a-year only Black Friday sale. We thought that it would likely go unnoticed among the business of the season, however it was our most successful outbound campaign of the year. I am certain that Apple’s marketing team has already begun their countdown to Black Friday, but have you?
Whether you go with Black Friday or something else there are two key ideas I hope you’ll take note of:
90 days from now you need to have a campaign in market to encourage your customers to complete purchases before the close of the calendar year
Have fun and take some risks – you’ll never know unless you try.
Careerleaf was originally founded from a belief that there was a better way to connect talent with employers through technology. Even with the progress we’ve made through the years, our journey is far from over; in fact, it will never end. Philosophically, we believe that our products (as well as our team) can always be improved upon.
So in the spirit of continuously bettering the recruitment process, Wayne Fleming, recruitment and HR consultant from Flexi Personnel, is making a guest contribution to our blog this week on how to strengthen one’s candidate recruitment.
Guest Post by Skornia Allison. For information on submitting guest posts, see our guidelines here.
How do we evaluate a human capital management technology or software to make sure it fulfills all of our recruiting needs? With the countless solutions out there, making a pick can be quite difficult. While someone is trying to sell you a product that is configurable and easy-to-use, someone else may be pitching about the features of their product that are hard to find. Most of what of what you should be selecting depends on what is fit for your organization and its recruiting needs. If you’re not a large company, you may not need highly advanced software with extensive options. You could be a small/medium sized organization looking for simplistic solutions to fulfill only the most basic of needs.
Conducting a thorough evaluation of the recruiting tools available and deciding what should or should not be implemented is necessary to ensure an efficient and painless recruiting process. Without a doubt, the best solution has a propensity to speed up the recruiting process, involve more people in the hiring process, and enable you to focus on the tasks that are best handled in-person. Here’s my guide to evaluating HR recruiting technology – a way to help you sift through piles of technology and software solutions.
For recruiters, using a job board is one of the most effective actions to take to find qualified candidates for an open position. If you’re thinking about creating a job board yourself, it may make sense to choose a smaller niche to focus on in order to attract the highest quality recruiters and candidates alike. Niche boards allow you to have a more refined marketing strategy, and to get to know the demands of your clients inside and out for a better product. Here are a few factors to think about as you compare potential niche areas for your job board.