This week’s blog post is brought to you by Jonathan Page, Careerleaf’s Director of Sales & Marketing.
Taking Inspiration from Retail and Applying it to your Job Board Business
Sometimes you find inspiration in strange places. In 2015, Careerleaf took inspiration from Apple and their famous once-a-year only Black Friday sale. We thought that it would likely go unnoticed among the business of the season, however it was our most successful outbound campaign of the year. I am certain that Apple’s marketing team has already begun their countdown to Black Friday, but have you?
Whether you go with Black Friday or something else there are two key ideas I hope you’ll take note of:
- 90 days from now you need to have a campaign in market to encourage your customers to complete purchases before the close of the calendar year
- Have fun and take some risks – you’ll never know unless you try.