You’re either hyper-aware of GDPR or you feel like you vaguely recollect hearing it but don’t have a clue what it’s about. GDPR is a new set of privacy laws set to roll out across the European Union, but will also affect anyone doing business in the EU as well.
Generally speaking, GDPR (General Data Protection Regulation) is designed to “give citizens back control over of their personal data, and to simplify the regulatory environment for business”.
Striving to be compliant with GDPR is a complex process for some companies. Facebook, for example, has had to dedicate resources to creating a new privacy control centre for users. Algorithms used to power Facebook’s advertising publishing have been subject to much scrutiny in recent months and years, and the company has been taking steps to try and prevent political interference. There have also been concerns about whether Facebook’s tools allow or encourage discrimination in recruitment advertising.