It’s time again to look around and what’s going on in the recruiting and job board industry. We’ve got stats on how job boards perform as a source of hire and moves from the big names in global tech, and we’ll look at what it all means for you and your job board.
It’s important for job board owners to pay attention to changes in technology, keep up with what competitors and other industry players are doing, and hear the perspectives of recruiters, employers, HR managers, and job seekers. So here’s a round-up of some of our favourite bloggers and industry news sites!
A frequent point of reference for this blog, Jeff-Dickey Chasins writes in-depth about job boards, including news about new job boards and what kind of ideas and business models are being tested in the market. Here’s a highlight of some recent posts:
- Cash, IPOs, and purchases: news of the recruitment marketing industry: Highlights of job board news including funding announcements, IPOs, and acquisitions.
- Market complexity is your friend: Emphasizes that a lack of uniformity of needs across the recruiting industry helps create business opportunities for job boards.
- Google Jobs is already changing our industry: Talks about the ways job boards, Applicant Tracking Systems, and recruiters have reacted to the advent of Google for Jobs.
ERE.net is a part of ERE Media that includes TLNT.com and Sourcecon. ERE.net regularly publishes articles from a variety of authors that cover big news items and opinions on the job board and recruiting space. Here are a few recent highlights:
- The Craigslist Experiment: Derek Zeller writes about the effectiveness of posting to the right job board as a method of sourcing, and how it shouldn’t be overlooked.
- Want Your Job Postings to Rank Well in Google for Jobs? Follow These 7 Optimization Strategies: Joel Cheesman talks about SEO for jobs being picked up by Google for Jobs.
- Unconscious Bias Could Be Stopping You From Harnessing The Potential Of New Grads: Gabby Burlacu confronts the ways HR and recruiters deter new grads from applying to jobs with poor job descriptions and traditional hiring processes.
Lots of interesting things are happening this summer in the world of recruiting and job boards! Here are some highlights:
Is Facebook Jobs Turning into an Aggregator?
Joel Cheesman writes on ERE about the potential increase in visibility of Facebook Jobs-jobs. Facebook’s Marketplace will now link to Facebook Jobs, whereas before it was only really being found by those who knew to go to it directly. The speculation is that Facebook will soon start to pull in (or aggregate, if you will) advertisements from non-Facebook sources into Marketplace. So what does that mean for Facebook Jobs?
Google for Jobs has rolled out in the United States and it’s important to know how it impacts you as someone who owns a job board or is planning on starting one.
We’re happy to inform you that jobs posted to Careerleaf-powered job boards in the US are being indexed and displayed in Google for Jobs search results.
All jobs posted to Careerleaf-powered job boards use the structured data formatting – called JobPosting Schema – that Google for Jobs uses to recognize and display job posts.
If you read this blog regularly, you’ll know that Careerleaf has been following Google’s moves in relation to job search and recruiting technology closely for some time. We remain committed to adapting and evolving our software solution for job boards, and Google for Jobs is no exception. Careerleaf will continue to optimize the solutions and tools it provides to empower job boards connecting job seekers with opportunities, and employers with great candidates as Google for Jobs evolves.
Previously on the blog we’ve talked about whether we are all doomed to be replaced by robots and how the prevalence of automation may impact jobs and the recruiting industry.
As these technologies continue to be developed, experts are still debating what the full impact that automation and artificial intelligence will be on jobs and economies around the world. Without a crystal ball in hand, we can at least begin to think about how AI may be used in recruiting.
One area ripe for artificial intelligence-powered automation is the more routine work and tasks that recruiters perform, which they are sometimes guilty of neglecting. Writing for HRtechnologist.com, Rhucha Kulkarni suggests AI could help improve the candidate experience:
While the impact of recruiting technology is widespread, it’s still something of a niche when it comes to mainstream news headlines. But that’s not the case when big companies with household names make a move in the recruiting tech arena.
Google recently released more details on its Google Jobs initiative, and it has everyone in the recruiting industry talking. TechCrunch has a good summary of what it’s all about:
In a few weeks, Google will begin to recognize when U.S. users are typing job search queries into Google Search, and will then highlight jobs that match the query. However, Google is not necessarily taking on traditional job search service providers with this launch – instead, it’s partnering with them.
What makes the service interesting is that it’s leveraging Google’s machine learning smarts to understand how job titles are related and cluster them together.
So what does it all mean? And what does it mean for recruiting and job boards?
Job Search Bot Reveals Cracks in Recruiting Process
In January I wrote about the importance of having compassion for job seekers, both the highly sought-after “top talent” candidates and the ones who don’t even make it to your shortlist. Even if job seekers follow every bit of wise advice, it’s still so often a frustrating and unrewarding process.
Well, one man decided to build a bot that would apply to thousands of jobs for him as a kind of experiment while he searched for jobs. His thinking was he might be able to A/B test different cover letters and email subject lines. In theory, he would have been able to refine the content based on the results. But he was disturbed to discover that most large companies using Applicant Tracking Software rarely even viewed his applications, and fewer still returned any response, automatically generated or otherwise.
While his experiment confirmed that applying to jobs en mass (sometimes called the “spray and pray” method) isn’t effective, it also underlines how often employers and recruiters can miss out on great talent due to the systems and processes they use. There are many factors at play here, but Robert Coombs’ experiment illustrates how important it is for employers and recruiters to look closely at their candidate experience, and whether they are losing out on great talent because of their processes and tools, or assumptions and attitudes that may shape them.
Elevated Careers is up for sale! Elevated Careers was intended to be a matching platform for candidates, jobs, and employers, and was created by online dating company eHarmony. eHarmony is known for its use of algorithms to match potential partners, and they presumably sought to apply similar methods to recruiting and job search.
Elevated Careers was launched in April of 2016, and featured extensive questionnaires and employer branding. Last week, Matt Charney reported that an email was sent to prospective buyers of Elevated Careers, with a slide deck explaining that the product was better in the hands of a company focused on business-to-business, rather than business-to-consumer (as eHarmony has traditionally been).
Some people don’t like talking about politics. (I do, but I also like pineapple on pizza, but I’m told that is also controversial.)
Right now it’s hard to avoid news headlines proclaiming all sorts of things about jobs, trade, and the economy. The new U.S. president has been the cause of much of it, and the recruiting and technology industries are particularly impacted by his recent executive order and how it affects immigrants, refugees, and foreign workers.
Last Monday I was heartened to see Betakit – a website dedicated to startups and technology in Canada – had published a page titled, An Open Letter From the Canadian Tech Community: Diversity is Our Strength.
The letter is signed by Canadians working in tech and illustrates some of the reasons why the president’s policy affects that industry:
Many Canadian tech entrepreneurs are immigrants, are the children of immigrants, employ and have been employed by immigrants.
As connected economies, decisions by the United States can directly impact every business north of the border. The recently signed Executive Order to block entry of citizens from seven countries has already impacted several in our community. As a community, we are all affected.
In a similar vein, Vanity Fair’s Maya Kosoff talks about how some Silicon Valley leaders are reacting:
January is almost over and it seemed like a good time to have a look around at what people in the recruiting and job board industry are talking about right now.
The Job Board Doctor has a nice round-up of events and conferences relating to recruiting, job boards, and HR technology. If you plan to attend one of these events, it’s an opportunity to network, learn from peers and experts, get excited and inspired about your own projects.
The events listed include events by ERE, TAtech, SHRM, JobG8 and more. See the full list here.