Careerleaf's Advice for Workopolis Niche Network's Job Boards

Don’t Panic! Careerleaf Offers Workopolis Niche Network Support and Advice from a Canadian Perspective

With the announcement of the sale of Workopolis to Indeed’s parent company, Careerleaf’s thoughts are with the Niche Network Partners, many of whom worked with our own VP of Revenue Operations Jonathan Page when he managed partnerships for Workopolis, as they deal with the uncertainty caused by this announcement.

 

Jonathan is directly supporting current partners by telephone and email to support them at this challenging time.

 

We have heard from WNN partners that other white label job board providers are aggressively pursuing them for quick technology transitions. However, Careerleaf is advising WNN partners not to panic, but to take quick actions to mitigate uncertainty. Here are the 4 areas, we recommend you concentrate on.

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User Experience for Association Career Centres

User Experience for Association Career Centres

Professional associations are finding that keeping members active and engaged requires digital tools and platforms that help them connect and access resources on any given day, all year long. A little over a month ago, Tim Ebner outlined some basic elements of user experience for the Associations Now blog to help associations develop good usability on their websites.

 

For your online career centre, there are several areas that can become points of delight or points of frustration for your membership as job seekers. I’ve listed three such areas below, and talk a little bit about how to decide what’s right for your association. Consider those UX elements Ebner discussed as you think about the following areas of your association career centre.

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Integrating Print and Digital Recruitment Ad Sales

Integrating Print and Digital Recruitment Ad Sales

Newspapers and magazines belonging to regions with smaller populations or that publish on niche topics have in some cases had a difficult time bridging the gaps between their traditional print circulation and the digital realm.

 

When it comes to recruitment advertising sales, it’s a big deal to transition from employment classified ads to a job board branded to your publication. There are three main areas around which the change may be focused – the experience of your customers, your internal sales processes, and the experience of your job seekers.

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December Job Board & Recruiting News: Monetization, Legal Battles, and Data Scraping

December Recruiting & Job Board News

Lots of things going on in the world of recruiting and job boards, and it’s kind of tough to boil it all down in a meaningful way, so I’ll highlight a few big stories that are worth your attention right now.

Indeed to Monetize Resume Database

Indeed has announced a change to its services for employers and recruiters. For some time now, you were able to search through their substantial resume database to reach candidates. The ability to make contact with candidates will soon only be accessible through a paid subscription service.

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Quality vs Quantity: Improving Your Job Board's Performance

Quantity vs Quality: Improving Your Job Board’s Performance

There is a tendency for job boards to get tunnel vision when it comes to website traffic. Lots of traffic usually means lots of candidates, which means applications and/or clicks, which help the job board directly or indirectly generate revenue and provide the value they promise to recruiters and employers.

 

While you certainly won’t make money from a job board that no one visits, a high volume of applications won’t necessarily guarantee continued success. With a high traffic, high volume strategy, you’re essentially betting that among the thousands of job seekers arriving at your site and applying to your jobs will be some really qualified people.

 

While on the surface, bombarding employers with dozens or hundreds of applications might make them feel like they’re getting their money’s worth, you’re actually not making their job easier. The higher the volume of applications, the more work is involved for them, and the more likely it is that candidates aren’t going to be fairly or consistently screened and evaluated. The end result is that your customer may not wind up hiring somebody they found through your job board.

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Make More Money with Your Job Board

5 Steps to Making More Money With Your Job Board

For job boards that find themselves struggling to retain their past successes in the ever-changing world of recruiting, there are five core things you need to do to stay competitive and make more money.

 

1. Be Niche. Start Niche. Become Niche. Get… Niche-ier.

Generalist job boards – those that deal with all types of jobs on a national or international level – have the most competition. Not having a niche makes it really hard to stand out when it comes to your marketing, your SEO, and your overall value proposition to customers. (If you expect someone to search for “jobs” and find you on the first page of search results next to Indeed, LinkedIn, Monster, Glassdoor, Craigslist, Facebook, and other big established job boards, you’re going to have a long, expensive, and difficult road ahead of you.)

 

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How to Promote Your Job Board in 2017

How to Promote Your Job Board in 2017

Editor’s Note: This post was originally published on June 13th, 2016 but has remained popular ever since. We’re posting it again with a few updates – let us know what’s worked for you in promoting your job board!

 

Start with Branding, and Know Your Value

I routinely come across a lot of recruiting, staffing, and software websites, and I’ve developed a very particular pet peeve as a result. I hate it when I visit a website and can’t ascertain in ten seconds or less what they actually do.

 

Reading their Twitter profile bio (if they have one) is often my best bet to get a quick summary or definition of their business, because it’s concise and to the point. 140 characters or less, baby!

 

It’s tough to take everything you do and boil it down to a tagline, but it’s so worth it. A clear message to your target market and audience helps focus your goals, making them easier to achieve. It’ll be easier to build upon that success and pitch to other markets as you grow, so don’t worry about excluding future verticals. Start with how you’re going to make money and serve your base of employers and candidates now.

 

Before you start your marketing campaigns, lay out the welcome mat. Put yourself in a stranger’s shoes–would this person be able to grasp all the amazing things your job board can do for them? In ten seconds or less? 140 characters or less?

 

It’s hard to pack the entirety of your value into such small packages, but if you lead with brevity and give them a reason to go deeper, you make it easier to stick around. A recognizable brand (name, logo, colours, taglines!) and a clear offering go a long way. Out of that, you’ll start to define keywords and more ways to sell.

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Welcome to the zombiepocalypse, Job boards aren't dead, they're getting better. Illustration by Maddy Bea

Zombiepocalypse: Job Boards Aren’t Dead, They’re Getting Better

Editor’s Note: This post was originally published on October 31st, 2014 and in addition to being appropriately Halloween-themed, it’s still relevant today! We’re posting it again with a few updates – let us know your experiences with “job boards are dead” rhetoric!


 

There’s an ongoing narrative that crops up in the recruiting space that goes something like this: Job Boards are dying! Social media recruiting, that’s the way of the future! Indeed is taking over the world, no room for others! LinkedIn is everything! Job boards are dead, dead, DEAD! (Does anyone else get that scene from Monty Python’s Holy Grail running through their head when they hear this? ”Bring out yer dead! Bring out yer dead!”)

 

Everyone hears about job openings that don’t get advertised. These jobs are therefore filled using referrals, personal networks, headhunting, proactive recruiting, etc, etc. There’s also a lot of good evidence behind the value in employer branding and marketing to proactively attract candidates, so of course using things like social media becomes an important part of an overall recruiting strategy.

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Job Posts as Native Ad Revenue for Publishers

Job Postings as Native Ad Revenue for Publishers

Ad-Blockers are Causing Publishers to Lose Revenue

Display advertising is an important pillar of revenue for digital publishers, but disruption of those advertising revenue models has presented several challenges.

 

Last week Laurie Sullivan at MediaPost reported that US publishers have lost up to $15.8 billion in advertising revenue due to ad-blocking technology. The numbers come from a study done by OnAudience.com, which estimates the international loss of ad revenue as a result of ad-blockers rose to $42 billion.

 

Some publishers have found that a “less is more” approach may yield better results. By being selective about the number of ads, their placement, and just who is advertising what, readers visiting a website are more likely to click on an ad when it’s relevant and their experience is enjoyable.

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Autumn Recruiting and Job Board News

Autumn Recruiting and Job Board News

It’s time again to look around and what’s going on in the recruiting and job board industry. We’ve got stats on how job boards perform as a source of hire and moves from the big names in global tech, and we’ll look at what it all means for you and your job board.

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