Is your job board competing with Indeed?

Are You Competing with Indeed?

I’ve said before that I think you can compete with Indeed. Yes, you.

 

I don’t say it because I have blind faith in you (although I’m sure you’re great), I say it because I know that a job board or recruiting platform with a value proposition that resonates with and delivers for its target market can, indeed, compete with Indeed.

 

A focused target market and unique content can define what makes a job board valuable and preferable for job seekers and employers/recruiters to use over using a site like Indeed. Unique content (candidate profiles, blog content, job posts, landing pages, etc.) can arguably come in two forms – original content that is found nowhere else, or content that is curated in such a way that your organization and delivery of it is unique and valuable. In many cases, unique content is a combination of both original content found and unique curation of content that was first published elsewhere.

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SEO Marketing Cheat Sheet for Job Boards

SEO Marketing Cheat Sheet for Job Boards [Infographic]

Search Engine Optimization is never going to truly be a “set it and forget it” tool for getting traffic to your job board or turning up on the first page of Google search results.

 

Ideally, search engines like Google and Bing want web search to be a meritocracy. Websites and pages that are relevant to the words or phrases you search for and have proven themselves to be valid and valuable should be what rises to the top.

 

Websites new and old have challenges in managing their SEO, often for different reasons. Old websites usually struggle with updating or cleaning up the structural and technical components of their site’s content, design, and its organization. New websites usually struggle to figure out how they can be unique and valuable enough to differentiate themselves from existing sites, and build up credibility.

 

There is a view, which stems from the early days of SEO, that making a website turn up on the first page of search results can be achieved simply through technical tricks and hacks. Google, in particular, is known for its evolving search algorithm – the way Google applies your search terms to look for appropriate search results today is not the way it worked last year, five years ago, or ten years ago.

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6 More Reasons Not to Start a Job Board

6 More Reasons Not to Start a Job Board

Maybe it’s the magic of reverse-psychology, but our most popular blog post has consistently been 5 Reasons Not to Start a Job Board since it was published.

 

It’s not that I don’t think people should start job boards. In fact, it’s kind of important to our business that people do run and start job boards. But, there are things that can cause problems for a new job board, and I’m interested in helping you avoid and overcome those problems.

 

So, back by popular demand, here are 6 more reasons not to start a job board!

 

1. You Don’t Know What You’re Selling

Why should anyone use your job board? Why should job seekers use your board, rather than using Indeed, LinkedIn, other large aggregators and job boards? Why should employers use your job board either, for that matter?

 

If you can’t answer those questions, you have a problem. This is usually the first thing to trip up a new job board. If you can’t think of what your board offers that other competitors (big or small) don’t, you’re going to have a hard time selling it to employers and candidates.

 

One of the reasons why job boards with a focus on a particular niche or regional market are successful is because it makes it easier to identify the problems of finding great talent and great jobs, and then work to solve them.

 

Make sure you know what you’re selling so you can communicate it to the people to whom you’re selling.

 

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Recruiting & Job Board News Round-Up

Recruiting & Job Board News Round-Up

January is almost over and it seemed like a good time to have a look around at what people in the recruiting and job board industry are talking about right now.

 

Recruiting Conferences

The Job Board Doctor has a nice round-up of events and conferences relating to recruiting, job boards, and HR technology. If you plan to attend one of these events, it’s an opportunity to network, learn from peers and experts, get excited and inspired about your own projects.

The events listed include events by ERE, TAtech, SHRM, JobG8 and more. See the full list here.

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Your Job Board Branding Checklist

Your Job Board Branding Checklist

Whether you’re starting a new job board or you’re giving yours a fresh coat of paint, it’s important to think about your branding.

For some people “branding” just means a logo and a name, but it can encompass a lot more than that. Visual graphics and their placement, as well as messaging and content all contribute to the brand of your job board or recruiting platform.

The following list may cover more (or less) than what you really need, but it should help guide your process. If you already have everything you need, let this list help you to organize it all into a cohesive branding package that makes it easy to use your branding as you create new content and promotions.

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Hybrid Recruiting Job Boards

Hybrid Recruiting Job Boards

A recruiter is angry at job boards.

 

Why?hybrid-recruiting-fishing-1

 

Because he pays for the service of advertising jobs on a platform that will get him the candidates he wants, but the candidates he gets are subjected to job advertisements and offers from every other recruiter who uses that job board.

 

They’re all fishing from the same pond. 

 

Most recruitment companies have an ATS (applicant tracking system/software), and use multiple tools to advertise jobs and engage talent. One side effect of using multiple tools and platforms for recruiting is that you sometimes wind up fishing from the same pond as everyone else. Australian recruiter Simon Cox writes:

The online advertising employers and agencies pay for and spend hours preparing is being used to build databases of candidates for the benefit of job boards. Applying for a job on SEEK, CareerOne, Indeed.com and many other job boards, means being encouraged/cajoled/funnelled towards setting up a personal profile on that platform.  Everything is about trying to get you to say ‘yes’ to employers being able to search your CV.  Indeed.com and CareerOne are actually contacting those candidates directly to offer them recruitment services.

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How Recruiters Use Job Boards

How Recruiters Use Job Boards

Job boards come in a variety of shapes and sizes, and some don’t even call themselves “job boards”. There are small, independent job board businesses, there are large-scale platforms that generate revenue through selling job posts in addition to other services (think GlassDoor, Indeed, and LinkedIn), and there are the career pages of corporate websites and the job postings that tie into Applicant Tracking Systems on recruitment company websites.

Recruiters, regardless of their in-house tech, use job boards as a part of their overall recruitment marketing. Recruitment marketing, by the way, encompasses all that recruiters do to reach attract, nurture, and engage candidates. Recruitment marketing can include posting jobs, social media, email, phone, content marketing, and more.

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Job Board Revenue Models for Publishers Part 2

Job Board Revenue Models for Publishers – Part 2 of 2

This week we’re continuing our discussion of job board revenue models for publishers.

Online publishers – magazines, newspapers, blogs, news and media websites, and online communities centred around content – have dedicated readerships and established relationships with advertisers and benefit from generating revenue through job boards.

Last week we discussed the Job Page/Hands-Off model and the Print Sales Companion model. This week we’ll have a look at Revenue-Sharing, and the all-in-one Embedded Revenue Stream model.

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Publisher Job Board Revenue Models Part 1

Job Board Revenue Models for Publishers – Part 1 of 2

Last week we discussed what online publishers with job boards today look like, as well as what particular advantages and disadvantages they may have in the job board industry.

Online magazines, blogs, news and media websites have a variety of options for using a job board to generate revenue. Some of these revenue models are dependent on their technology solutions, the presence of print publications, and internal business structuring. Of course, not every publisher job board will fit neatly into these categories, and you may see your business reflected in more than one.

This week we’ll take a look at the Job Page/Hands-Off Model, and the Print Sales Companion model.

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Job Boards for Publishers - Advantages and Challenges

Job Boards for Publishers: Advantages and Challenges

In many ways, job boards owe their existence to publishers. The classifieds section in the newspaper used to be the first place you looked when starting a job hunt. Online job boards have come a long way since they first emerged in the 1990s and have played a significant role in transforming job search and recruiting, and in expanding the recruiting industry.

In this edition of the Careerleaf blog and two posts following it, we’ll continue our tradition of unpacking key elements of running and marketing a job board business, this time for online publishers specifically. Our hope is that by explicitly sharing and discussing the various advantages, challenges, and revenue models for publisher job boards, you’ll be prompted to see what you are doing in a comparative light.

 

Publisher Job Board Businesses:

Before diving in, it is worth it to define the broad spectrum of online publishers. Publishers come in all shapes and forms. Many established newspapers and magazines have traditionally sold recruitment advertisements in their print editions, and have in time developed parallel web presences that include job boards. In some cases, the digital has overtaken or replaced print publications entirely.

However, many online publishers today have emerged because of the Internet – successful blogs that expand into large news and media websites. Online communities centred around content – recipe sites, video gaming forums, etc., may also add a job board to deliver relevant career opportunities to their users.

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