Deciding on the best way to integrate a job board into your current website can be a struggle for associations and publishers who are starting or rebooting a job board to generate revenue and provide value for their members or readership. We’ve outlined below three different ways you can set up your organization’s job board, as well as what types of scenarios make sense for each one.
Job Board. Careers Portal. Recruiting Platform. Talent Acquisition Platform. Website that does the thing.
There are lots of different names for digital spaces where people get connected with employers and job opportunities. A recent post by Jeff Dickey-Chasins over on Job Board Doctor’s blog got me thinking about how individual job boards are communicating their value to their customers.
Is “Job Board” a Bad Name?
Many recruiters have come to associate the term “job board” with old, outdated relics of the 90s and early 2000s that are difficult to use. It makes a compelling case for job boards to rebrand themselves as something different.
Lots of interesting things are happening this summer in the world of recruiting and job boards! Here are some highlights:
Is Facebook Jobs Turning into an Aggregator?
Joel Cheesman writes on ERE about the potential increase in visibility of Facebook Jobs-jobs. Facebook’s Marketplace will now link to Facebook Jobs, whereas before it was only really being found by those who knew to go to it directly. The speculation is that Facebook will soon start to pull in (or aggregate, if you will) advertisements from non-Facebook sources into Marketplace. So what does that mean for Facebook Jobs?
Publishing is an industry that is no stranger to disruption. The digital revolution, while no longer new, still continues to make waves in publishing as technology, media, economic and social forces all impact both new publishers and venerable institutions that have been around for more than a century.
Subscriptions and advertising have traditionally made up the bulk of newspaper and magazine revenue, and it’s no different for today’s publishers. Online advertising has long been a staple of Internet-based businesses as well, and news sites, online magazines, and blogs have good track records of being able to deliver the traffic that advertisers seek from them.
The challenge of generating revenue from advertising is not simply down to transitioning from print to digital for publishers (especially given how many big players are now digital-first), but also in navigating the increasingly complex world of online advertising. From PPC and programmatic advertising to interstitials and paywalls, the online publishing world has been at the forefront of testing out and experimenting with new ways to sustain themselves and profit through advertising revenue.
Established job boards have many advantages in the marketplace – a solid brand, a customer base, job seekers, and insight into their niche about the problems that need solving and what does – and doesn’t – sell. With all that going for them, it’s easy to understand why job board owners who have been around for a number of years might be apprehensive about updating their job board solution. If it ain’t broke, don’t fit it, right?
The trouble is that many older job boards have custom-built solutions that have begun to visibly age or are no longer meeting the expectations of job seekers and employers. And even though they might see their profits shrinking as they struggle to keep up with shifting expectations and changing technology, it can be difficult to make a big change when you’ve become accustomed to your current solution or business model. Reasons for updating your job board tech may vary, but regardless of what you do want to change, you really don’t want to risk losing what is working for you.
So how can job board owners reduce the risk involved in making a big change to their technology? I’ve outlined four steps below that can help you prepare and plan for updating or switching your job board solution.
Many associations are discovering new and novel ways to generate non-dues revenue while staying true to their mandate. Here are a few areas where your mandate may overlap with the services a branded job board for your association can provide:
Niche job boards can solve a lot of problems for recruiters, and there are many different types of recruiters. Most of them have to really hustle and work hard to do their jobs, and while new technologies are opening up all kinds of doors and possibilities for the future, it can be overwhelming. Some people who need to hire employees aren’t recruiters at all – they’re primarily business owners and office managers who are also responsible for recruiting and hiring.
Hiring feels like an aberration of some kind. It’s a disruption to an employer because it means that somebody has quit, retired, or been fired. Or it means their business is growing and they need more hands on deck to get the work done or even just to keep their heads above water.
Often, it’s a big hassle that needs to be dealt with in a rush.
And yet, without the right people to fill those gaps and come on board, businesses can really struggle. Niche job boards can help solve these problems for employers and recruiters.
Google for Jobs has rolled out in the United States and it’s important to know how it impacts you as someone who owns a job board or is planning on starting one.
We’re happy to inform you that jobs posted to Careerleaf-powered job boards in the US are being indexed and displayed in Google for Jobs search results.
All jobs posted to Careerleaf-powered job boards use the structured data formatting – called JobPosting Schema – that Google for Jobs uses to recognize and display job posts.
If you read this blog regularly, you’ll know that Careerleaf has been following Google’s moves in relation to job search and recruiting technology closely for some time. We remain committed to adapting and evolving our software solution for job boards, and Google for Jobs is no exception. Careerleaf will continue to optimize the solutions and tools it provides to empower job boards connecting job seekers with opportunities, and employers with great candidates as Google for Jobs evolves.
How can you, as a recruiter or job board owner, make hiring easier and more effective?
There are so many factors that you might consider – your job board’s design, an employer’s brand, candidate experience, SEO – but the answer to that question really begins with what is perhaps the most important element of the recruiting process: the humble job post.
Those other things matter, but without good job posts, you run the risk of leading a horse to water without it taking a drink. To use another animal-based metaphor, you’re fishing without bait.
Where Most Job Posts Go Wrong
Job descriptions are important. Depending on the employer’s size, the type of work and the kind of contract involved, it can be very important to define a job description for both the new hire and the employer. A company’s HR department may need to keep job descriptions on file in their records for multiple purposes, but it does not follow that that description is the one that must be used to advertise a new job opening.