Convincing Great Talent to Join Your Job Board

In the recruiting industry, there is frequent debate about passive vs active candidates. A passive candidate is someone who has a job, and isn’t really focused on finding a new one. They may occasionally look for jobs or apply, but they’re not as absorbed in the activity as someone who is an active job seeker. An active job seeker might be unemployed or trying to leave a job they don’t like. They’re applying to jobs regularly, and are always on the lookout for opportunities.

There is the perception that passive candidates are better, perhaps because their current employment implies success in their role. On other hand, a passive candidate who can be lured away from a job they’re content with could be just as easily lured away from the employer you recruit them to join. An active job seeker may want the job more, and work harder to keep it.

However you feel about recruiting passive or active candidates, a job board needs both.

By now, you should be familiar with the chicken-and-the-egg game of simultaneously attracting both talent and customers to your job board. Last week I talked about finding the right balance of original content to make your job board unique and valuable enough to be useful to job seekers and develop good SEO, a crucial element of attracting job seekers to your board.

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Pieces of the Puzzle for Job Board Success

Whether you are about to launch a new job board venture or you’re an industry veteran, it’s common to feel like success is a puzzle and the pieces aren’t quite coming together the way they should. Here on the Careerleaf blog, we lay out the key pieces of the puzzle and give you some ideas for pulling it all together. Even if your particular business model is a little different or unique, there are common areas you can focus on to help create success for your job board.

Be aware: Everyone’s puzzle fits together a little differently

Notice I said help create success. I’ve said it before, and I’ll say it again: there are no magic bullets, no one-size-fits-all solutions to your job board business problems in perpetuity. What works today may be stale, awkward, and inefficient in a few years. Your dedication to staying aware and your ability to adapt will remain your most important assets.1

There are common building blocks that shouldn’t be overlooked when building a job board business, or using a job board as an additional revenue stream for an existing business. Starting with the basics, let’s review the purpose of your job board:

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Honesty in Employer Branding and Attracting Candidates

You’re hiring! That means finding and attracting candidates who you then need to evaluate for the position. But it’s not that simple, is it?

Let’s define what it is you or your company wants when you’re looking to hire. Bottom line? You need somebody who can do the work you need done.

But typically, most employers also want that someone to:

  • Do the work really well
  • Have the traits and interpersonal skills that enable them to work with others in the workplace as necessary
  • Help strengthen their organization through their efforts

We’ve seen a shift in how we talk about recruiting and hiring, and the idea has emerged that employers need to market themselves to candidates as great places to work/people to work for, similarly to how a company markets to customers. Over the past two decades, we’ve seen the Internet multiply and diversify–no matter what it is you’re looking for, you will find it in abundance, and easily. A little too easily, sometimes.

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Q & A With Careerleaf CEO Afifa Siddiqui

How did Careerleaf get started?The idea we had was to help the average job seeker find their place in the world of work. At the time, I was running my company, TeamCronos, a niche recruiting firm, where we place specialized engineers at the top of their fields. While working with the top 5% of my industry, folks who didn’t necessarily need help finding work, I was also seeing most job seekers we came in contact with struggle to do a job search. The majority of the population doesn’t get much help with landing their ideal careers. And interestingly, many job seekers are doing things that are not necessarily in their best interests. I saw a problem to solve.

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How to Turn One-Time Job Applicants into Returning Users

We’re living in a world of plurality. Never before have there been so many ways to find information, entertainment, and distraction in the form of social media, videos, articles, animated gifs of cats, you name it. There is the same level of “noise” out there for the job seeker, and it affects how they search and apply for opportunities that interest them.

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5 Tips for the Future of Your Job Board

Many job boards today are challenged by the prospect of integrating and keeping up with new technologies. Things change so quickly, and the next generation of job candidates won’t even know what to do with old tech. Recruiters and employers go where the candidates are, and candidates already have enough difficulty finding jobs and connecting with employers.

So, here are 5 tips to give your job board a tune-up:

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Why The Candidate Experience Matters for Job Boards

Providing a good Candidate Experience is a huge part of recruitment and onboarding procedures for employers and HR professionals. It starts with the job post, the job board, and the application process.

For recruiters and employers to make successful hires, they need to make a good impression from the start.

That’s where your job board comes in.

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Careerleaf in the News

At Careerleaf we’ve got lots to say on job searching and presenting yourself in the best light when you’re on the job hunt. Here we are around the web with lots of advice to job seekers and recruiters:

  • Afifa Siddiqui: 9 Great Ways for Job Seekers to Stand Out During the Application Process on Jobacle.com
  • Afifa Siddiqui: Self-Presentation and Your Career via TheLadders.com
  • Mark Lesiw: How the Job Board You Use Reflects Your Personal Brand via CareerCast.com
  • Afifa Siddiqui: 7 Terrible Ways to Search for a Job via BusinessInsider.com

Careerleaf’s job seeker tools have also been reviewed by the Boston Public Library and AppVita: