Help Community Stakeholders by Marketing Your Job Board

Help Community Stakeholders by Marketing Your Job Board

 

Chambers of commerce or local governments running community-focused job boards have a lot to gain by thinking of this resource through the lens of marketing.

 

The biggest mistake that anyone can make in trying to reinvigorate or launch a job board project is to fail to market it to the people who stand to benefit from it the most. For community leaders who have taken on the challenge of tackling unemployment and economic development, it’s vital to get the word out.

 

As with all job boards, you’re marketing to more than one audience. You need to reach both the job seekers and the employers in your region, and make your pitch for other workers and businesses to relocate.

 

One of the reasons a regional job board can be so valuable is that it centralizes disparate information that is typically spread across a combination of big national job boards, help wanted signs and bulletin boards. If it’s easy to find out who’s hiring and what talent is available to hire, it simply becomes easier to do business.

 

But the localization of business and opportunity is about more than just job postings and resumes. It’s also important to provide other information about your town to shed more light on living and doing business there.

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How a Job Board Can Help Revitalize a Local Economy

How a Job Board Can Help Revitalize Your Local Economy

Chambers of commerce and local governments representing and working with businesses outside of big cities have generally witnessed a slower economic recovery than those of their urban-dwelling neighbours. Many chambers are launching and implementing economic development projects to encourage the development and retention of local businesses and workers.

 

But industries have changed due to automation, globalization, and the rise of service and technology sectors, making it difficult to retain the young talent they raised and educated and attract new workers and residents.

 

So, how can chambers of commerce help local economies evolve?

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Retaining Homegrown Talent with Community Job Boards

Retaining Homegrown Talent with Community Job Boards

Recently, we talked about the challenges that smaller towns and cities face, along with their chambers of commerce and local governments, when it comes to attracting and retaining a skilled workforce.

 

Many municipalities, their leaders, and businesses are working hard to make their communities great places to live and work, and are proud to see their youth achieve success in school and work. But they still struggle with being able to effectively connect those young people with the kinds of opportunities that will allow them to stay there and help grow the businesses that employ them.

 

So how can a community job board run by a chamber of commerce or municipal government help retain their young, homegrown talent?

 

To answer that question, we need to look at some key factors that make a community job board successful:

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Local SEO for Regional Job Boards

Local SEO for Regional Job Boards

Something many businesses that serve a particular geographic region take advantage of when it comes to their Search Engine Optimization is local SEO.

 

If you live in Moosejaw, Saskatchewan and search for “pizza”, it’s not very helpful if the results you get are for restaurants in New York. That’s why search engines try to deliver results that are relevant to your location as well as your search terms.

 

So, if you make great pizza in Moosejaw, how do you reach local potential customers? Okay, I know if you’re reading a blog on a job board software provider’s website, there’s a chance you run a job board or a recruiting business and are not in the business of making delicious pizza. (That said, if you’ve found a market for pizza-related employment and you’re thinking of starting a job board…call us!)

 

Below I’ve gathered some tips and resources for bolstering your local SEO and ideas on how to handle some of the challenges that online businesses may face.

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Municipal and Regional Job Boards for Economic Development

Municipal Job Boards for Regional Economic Development

Cities both big and small find themselves focusing on economic development to improve the lives of their citizens, help local businesses, and their local economy. One challenge that cities and local employers face is both attracting new talent to their region and retaining their local workforce.

 

Katherine Risley, writing on the website of recruiting company Meridia, talks about the challenges employers face in hiring local talent and relocating new employees:

 

“Firstly, organizations struggle to capture the attention of potential candidates. Once an applicant does materialize the second challenge is assessing the applicant’s motivations. Employers often fear that a candidate may be considering the job because they are desperate for work or that the candidate hasn’t truly considered the lifestyle impact of a move to a rural area.”

 

Cities, counties, and other types of municipal regions can play a big role in helping local employers with these challenges through a regional job board, career portal, or recruiting platform. Whatever you want to call it, the following list outlines ways that a municipal job board can significantly help local economic development:

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