I think bamboo is a fantastic material. From construction scaffolding, human edible food, and entire luxury houses, the grass has been employed in an endless variety of ways through some creative reimagining of what the material was and what role it could play.
The human brain does, in fact, act oddly when faced with different assumptions and frames. Simply asking a question in a different way, or considering a different perspective can derive a different result. Consider the following based on Kahneman & Tversky’s often cited study:
An outbreak threatens to kill 600 people. There are two possible courses of action:
- Program A will save 200 people.
- Program B has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.
Now, imagine the same scenario, but different options:
- Program C will kill 400 people.
- Program D has a ⅓ chance of saving everyone, and a ⅔ chance of saving no one.
All four plans theoretically deliver the same result – save 200 people – but 72% of those surveyed would choose program A over B (certainty instead of risk), yet 78% would choose program D over C (risk instead of certainty). The dramatic difference can be accounted for the way A and C are framed – one is positive and one is negative.
So for professional associations out there looking to do more for your membership and increase revenue: it’s time to reimagine your organization…as a recruiter.