Deciding on the best way to integrate a job board into your current website can be a struggle for associations and publishers who are starting or rebooting a job board to generate revenue and provide value for their members or readership. We’ve outlined below three different ways you can set up your organization’s job board, as well as what types of scenarios make sense for each one.
Publishing is an industry that is no stranger to disruption. The digital revolution, while no longer new, still continues to make waves in publishing as technology, media, economic and social forces all impact both new publishers and venerable institutions that have been around for more than a century.
Subscriptions and advertising have traditionally made up the bulk of newspaper and magazine revenue, and it’s no different for today’s publishers. Online advertising has long been a staple of Internet-based businesses as well, and news sites, online magazines, and blogs have good track records of being able to deliver the traffic that advertisers seek from them.
The challenge of generating revenue from advertising is not simply down to transitioning from print to digital for publishers (especially given how many big players are now digital-first), but also in navigating the increasingly complex world of online advertising. From PPC and programmatic advertising to interstitials and paywalls, the online publishing world has been at the forefront of testing out and experimenting with new ways to sustain themselves and profit through advertising revenue.
This week we’re continuing our discussion of job board revenue models for publishers.
Online publishers – magazines, newspapers, blogs, news and media websites, and online communities centred around content – have dedicated readerships and established relationships with advertisers and benefit from generating revenue through job boards.
Last week we discussed the Job Page/Hands-Off model and the Print Sales Companion model. This week we’ll have a look at Revenue-Sharing, and the all-in-one Embedded Revenue Stream model.
Last week we discussed what online publishers with job boards today look like, as well as what particular advantages and disadvantages they may have in the job board industry.
Online magazines, blogs, news and media websites have a variety of options for using a job board to generate revenue. Some of these revenue models are dependent on their technology solutions, the presence of print publications, and internal business structuring. Of course, not every publisher job board will fit neatly into these categories, and you may see your business reflected in more than one.
This week we’ll take a look at the Job Page/Hands-Off Model, and the Print Sales Companion model.
In many ways, job boards owe their existence to publishers. The classifieds section in the newspaper used to be the first place you looked when starting a job hunt. Online job boards have come a long way since they first emerged in the 1990s and have played a significant role in transforming job search and recruiting, and in expanding the recruiting industry.
In this edition of the Careerleaf blog and two posts following it, we’ll continue our tradition of unpacking key elements of running and marketing a job board business, this time for online publishers specifically. Our hope is that by explicitly sharing and discussing the various advantages, challenges, and revenue models for publisher job boards, you’ll be prompted to see what you are doing in a comparative light.
Publisher Job Board Businesses:
Before diving in, it is worth it to define the broad spectrum of online publishers. Publishers come in all shapes and forms. Many established newspapers and magazines have traditionally sold recruitment advertisements in their print editions, and have in time developed parallel web presences that include job boards. In some cases, the digital has overtaken or replaced print publications entirely.
However, many online publishers today have emerged because of the Internet – successful blogs that expand into large news and media websites. Online communities centred around content – recipe sites, video gaming forums, etc., may also add a job board to deliver relevant career opportunities to their users.