We’re all seeing “Analytics” and “Big Data” in headlines and predictions about the future of recruiting, not to mention present-day recruitment.
Getting swept away in the buzzwords and marketing rhetoric surrounding the long list of analytics and data-tracking tools and software out there is easier to do than not. And when I find that happening, it’s always a good idea to step back and ask what the heck everyone is really talking about, and how it applies to me, and you, in reality and on a practical level.
Analytics tends be a bit misleading as a term, because while an analytics tool should take data and format it for you in graphs and charts, none of it means much if you don’t actually analyze that information once you’ve got it.
Data-gathering and information overload is easy, sifting through it to find something you can use, something you can act on to improve your business–that’s the hard part.
Continue reading “Your Quick Crash Course in Analytics for Job Boards”
