Where does AI belong in recruiting?

Where does AI belong in recruiting?

Previously on the blog we’ve talked about whether we are all doomed to be replaced by robots and how the prevalence of automation may impact jobs and the recruiting industry.

 

As these technologies continue to be developed, experts are still debating what the full impact that automation and artificial intelligence will be on jobs and economies around the world. Without a crystal ball in hand, we can at least begin to think about how AI may be used in recruiting.

 

One area ripe for artificial intelligence-powered automation is the more routine work and tasks that recruiters perform, which they are sometimes guilty of neglecting. Writing for HRtechnologist.com, Rhucha Kulkarni suggests AI could help improve the candidate experience:

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Is your job board competing with Indeed?

Are You Competing with Indeed?

I’ve said before that I think you can compete with Indeed. Yes, you.

 

I don’t say it because I have blind faith in you (although I’m sure you’re great), I say it because I know that a job board or recruiting platform with a value proposition that resonates with and delivers for its target market can, indeed, compete with Indeed.

 

A focused target market and unique content can define what makes a job board valuable and preferable for job seekers and employers/recruiters to use over using a site like Indeed. Unique content (candidate profiles, blog content, job posts, landing pages, etc.) can arguably come in two forms – original content that is found nowhere else, or content that is curated in such a way that your organization and delivery of it is unique and valuable. In many cases, unique content is a combination of both original content found and unique curation of content that was first published elsewhere.

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The Status of Facebook Jobs: It's Complicated

Status of Facebook Jobs: It’s Complicated

Old Facebook

What Facebook Looked Like in the Old Days

Facebook started out in 2004. I joined in late 2005. Only college and university students could sign up back then, and you could only register using your school-assigned email address. Now we might refer to it as a closed social network, with subnetworks of people who add each other as “friends”. Later on, high school students were allowed to sign up, and then eventually the world at large was welcome on Facebook.

 

Naturally, most of the user-generated content on Facebook during those early years was posted with the assumption that only chosen friends would ever clap eyes on it. Messages on your Facebook wall (now your timeline) and selfies (taken without the advantage front-facing camera on your phone) were the norm, along with pictures of friends hanging out, partying, and making dumb faces.

 

If you’ve watched The Social Network, you can no doubt imagine that all sorts of social drama was acted out on the platform, and you’d probably be right. Facebook was responsible for popularizing “it’s complicated” as a relationship status, after all. On the other hand, it was also common to change your vital stats for fun – Antarctica as your hometown or relationship status set as “married” to unlikely match, platonic friend, or favourite food.

 

I’m not taking you down Millennial Memory Lane for no reason, mind you. The context of Facebook’s history and evolution is important to take into account when evaluating the social media platform as a recruiting tool, since now it’s a place to look for a job.

 

Back in November, TechCrunch reported on Facebook’s upcoming Jobs feature for company pages, and now it’s here. Let’s quickly review what we know about Facebook Jobs:

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eHarmony selling Elevated Careers

Industry News: eHarmony’s Elevated Careers for Sale

Elevated Careers is up for sale! Elevated Careers was intended to be a matching platform for candidates, jobs, and employers, and was created by online dating company eHarmony. eHarmony is known for its use of algorithms to match potential partners, and they presumably sought to apply similar methods to recruiting and job search.

 

Elevated Careers was launched in April of 2016, and featured extensive questionnaires and employer branding. Last week, Matt Charney reported that an email was sent to prospective buyers of Elevated Careers, with a slide deck explaining that the product was better in the hands of a company focused on business-to-business, rather than business-to-consumer (as eHarmony has traditionally been).

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The Politics of Hiring

Some people don’t like talking about politics. (I do, but I also like pineapple on pizza, but I’m told that is also controversial.)

Right now it’s hard to avoid news headlines proclaiming all sorts of things about jobs, trade, and the economy. The new U.S. president has been the cause of much of it, and the recruiting and technology industries are particularly impacted by his recent executive order and how it affects immigrants, refugees, and foreign workers.

Last Monday I was heartened to see Betakit – a website dedicated to startups and technology in Canada – had published a page titled, An Open Letter From the Canadian Tech Community: Diversity is Our Strength.

The letter is signed by Canadians working in tech and illustrates some of the reasons why the president’s policy affects that industry:

Many Canadian tech entrepreneurs are immigrants, are the children of immigrants, employ and have been employed by immigrants.

As connected economies, decisions by the United States can directly impact every business north of the border. The recently signed Executive Order to block entry of citizens from seven countries has already impacted several in our community. As a community, we are all affected.

 

In a similar vein, Vanity Fair’s Maya Kosoff talks about how some Silicon Valley leaders are reacting:

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Recruitment Tech News for November

Recruitment Tech News for November

The month of November has brought with it some interesting news that’s ripe for discussion in the recruiting industry.

Both Facebook and Google are testing products relating to recruiting and job search, so today we’ll give you the highlights on these news stories along with our key takeaways for job boards.

 

Facebook Jobs

The Story:

Facebook is testing a new feature that will allow companies to not only add a “Jobs” tab to their Pages, but also post jobs directly to the social media platform. It also includes a basic application delivered as a Facebook Message.

The Reaction:

Some view this development as a certain threat to LinkedIn and Indeed, while others wonder if using a primarily personal social media platform for recruiting may ultimately backfire on Facebook, and change the way its users share and interact on the platform.

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Recruiting News and Insights

September Recruiting News & Insights Round-Up

There are lots of things happening in the recruiting industry right now, so check out a few gems of relevance to job boards.

 

CareerBuilder for Sale

The big news last week was that CareerBuilder, another older but big-name jobs aggregator would soon have a “For Sale” sign pitched on its front lawn.

In contrast to Monster and SimplyHired (who have been acquired by Randstad and Indeed’s parent company, respectively), CareerBuilder has been re-shaping itself into an end-to-end HR solution.

Jeff Dickey-Chasins of JobBoardDoctor.com points out that this likely isn’t a reflection on job boards as a whole:

What does this mean for the rest of the job board and online recruiting industry? Not a lot. Like the LinkedIn and Monster purchases, it is less reflective of industry trends and more reflective of big company priorities.

I tend to agree. Job boards come in all shapes and sizes, and they are a part of and impacted by the recruiting industry at large. However, niche and regional job boards are a different animal than those of companies like Monster, SimplyHired, and CareerBuilder. Smaller, focused job boards with good sales and marketing habits, a defined market and a clear value proposition are still finding success.

New HR Tech Hurts Hiring?

Over on PBS Newshour’s blog, Nick Corcodilos tackles the question of whether some technologies help or hinder the recruiting process in his Ask the HeadHunter column.

The question stems from reports that while job openings are abundant, not every job posting results in someone getting hired. As a way to explain this phenomenon, some point to the gap between the skills employers need and the skills that job candidates actually possess, and others speculate employer behaviour around hiring may also be a factor.

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randstad buys monster - what does it mean for job boards?

Randstad Buys Monster – But What Does That Mean for Job Boards?

Last week news broke that global recruitment company Randstad bought job board giant Monster, and the recruiting blogosphere is abuzz with discussion.

Founded in 1999, Monster.com was one of the earliest online job boards and remains notable for having stayed in the game this long. Randstad is a multinational recruiting and staffing company with 29,000 employees of their own.

Monster’s stock value has fluctuated in the past and has been in decline in recent years. The sale to Randstad has come in at a price far below their estimated value in previous years, which leads to three big questions about the deal.

  • What went wrong with Monster?
  • What does Randstad get out of the deal?
  • What does it mean for job boards that one of the earliest and oldest disappears?
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maintaining seo after a change

Maintaining SEO When Your Website Changes

You have a job board, and maybe you need to change the domain name. Maybe you’re upgrading your CMS, or even your entire job board’s structure and technology.

No matter why it’s changing, when your existing URLs change, it will impact your site’s SEO. It will also impact traffic from sources beyond search engines – think of your established audience who types in your URL directly or has you bookmarked. Think of all the places online that link to pages on your site.

If you make a change that affects those URLs, you’re going to get hurt. Yes, even if you’re moving to a better system with nice, clean, human-readable URLs to replace the less-than-ideal dynamic ones you had before.

There are ways to mitigate the damage, however, and it helps to plan ahead.

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Top 5 Job Board and Recruiting Industry Insights

There are lots of interesting things going on in the recruiting industry right now. You might be spending an exciting week attending IAEWS’s Fall Congress and/or the HR Tech conference in Las Vegas. Since I can’t be there, I spent some time gathering up the top industry insights and news items for you to read.

And by “top”, I mean: “stuff I thought was pretty interesting, and hope you will, too”. Have a look-see:

 

1. Creativity Will Prevent the Robopocalypse

Over at Blogging4Jobs, Mike Haberman talks about the importance of encouraging creativity in the face of radical change in employment due to automation and artificial intelligence (otherwise known as robots taking over your jobs:

Rather than spending millions of dollars in trying to train people on how to be more creative, what if we revise how we educate our children and stop teaching them to be uncreative? Let’s try to perpetuate the creative urges children have throughout their educational life. That way, when they hit the working world we will not have to teach them how to be creative.

Coming to the working world as a very creative person will allow future employees to more easily adapt to new situations. They will have the ability to easily invent new ways of working that keep them employed instead of being displaced by automation.

It’s a known fact that robots are not good at poetry. This will be your competitive edge in the future job market, dear humans.

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