Picking up from where we left off last week with Part 1 of 2, we’re delving into a couple of scenarios/arrangements where your business might involve multiple job boards, and today we’re covering…
SCENARIO 2: ONE BOARD TO RULE THEM ALL
You have big ideas. A vision! You know there are a lot of job boards out there who could be more successful, and make their customers more successful, with increased traffic. And you’ve got a plan to make that happen.
WHAT’S MY BUSINESS MODEL?
You’ve identified your job board partners, each of which is independently owned. Either you’ve arranged to work together with several of them to get started, or you’re ready to pitch your plan is to create one job board site that will take in all the jobs from your partners’ boards, and list them on your site.
You’ve got a plan to promote and market your board, which will then send job seekers to your partner job boards through the jobs you list. Your differentiator is that you list all the jobs from all your network partners, making your job board a one stop shop. Your strategy and positioning is very important, here.
If you plan to focus your job board network on the retail sector, your partner sites could specialize in different areas within that industry, such as merchandising jobs, point of sale jobs, management, customer service, or different regions. You could then position your job board network as the go-to source for retail jobs everywhere, and your job board partners would benefit from the increased exposure you deliver to their jobs.