Back to Basics: The Importance of Quality Job Posts

Back to Basics: The Importance of Quality Job Posts

How can you, as a recruiter or job board owner, make hiring easier and more effective?

 

There are so many factors that you might consider – your job board’s design, an employer’s brand, candidate experience, SEO – but the answer to that question really begins with what is perhaps the most important element of the recruiting process: the humble job post.

 

Those other things matter, but without good job posts, you run the risk of leading a horse to water without it taking a drink. To use another animal-based metaphor, you’re fishing without bait.

 

Where Most Job Posts Go Wrong

 

Job descriptions are important. Depending on the employer’s size, the type of work and the kind of contract involved, it can be very important to define a job description for both the new hire and the employer. A company’s HR department may need to keep job descriptions on file in their records for multiple purposes, but it does not follow that that description is the one that must be used to advertise a new job opening.

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5 Ways to Write Better Job Posts

We’ve broken down the basic components of a job post on this blog before, but there is always room for improvement. Here are five ways you can write better job posts, or help your customers do the same.

 

  1. Be Search-Friendly

This slideshare featured on Recruiting.com recommends avoiding overly creative job titles.  iMediaConnection has collected a list of hilariously (and unnecessarily) creative job titles here, that will give you an idea of what they mean. “Wizard of Light Bulb Moments” and “Chief Visionary Officer” might sound fun and quirky, but you’ll drastically reduce the discoverability of a job advertisement with that title. If you’re looking for an Inbound Marketing Strategist, don’t advertise for a “Growth Guru” if you’re hoping to cast a wide net. Candidates are unlikely to search using your fun and quirky terminology, and they won’t be using them in any email/job search alerts.

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Anatomy of a Job Post [Infographic]

Sometimes the actual composition of a job post gets neglected, which can wind up harming your chances of engaging with a great candidate. The job post is often your first point of contact with a candidate, and you should consider putting in the effort of marketing to them as you would a customer.

Below is a breakdown of the parts of a job post and tips on small tweaks in content you can make to better attract the candidates you want to hire.

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