The Problem with Job Boards is…Not What You Think
I hope you are not expecting a rant on why “Job Boards/Search are Dead!” An overly dramatic sigh escapes me whenever such a headline crosses my Twitter feed. *Yawn* Been there, survived that dystopic sci-fi novel.
The problem with Job boards is (wait for it)… not the job board at all – It’s the people who use them! Let me explain.
Job seekers often don’t know what they want. Many of them spam the world with a generic cover letter and resume across, applying for a thousand jobs, yielding very little in the way of results. They would be better off doing the following:
- Be strategic: Focusing on ten jobs and companies at a time
- Take the time to customize: tailor resumes and cover letters for each job
- Do the research: learn everything there is to know about the organization and the job
- Network: ask friends, family, and online networks if anyone knows someone who works at the target employers on the list
Employers/recruiters who haven’t clarified who they’re looking for or given thought to how they can attract them often create poor job ads, send out generic and un-researched direct messages, which can annoy and perplex in-demand candidates. Instead, they might benefit from:
- Writing their job descriptions with the candidate in mind
- Taking the time to review a candidate’s background before contacting
- Choosing an application method that provides a good experience
- Tailoring messages to the individual candidate
Job Boards often suffer from the same lack of clarity. Many expect a “build it and they will come” situation to occur once they’ve set up a job board. But if you’re not addressing the problems of your job board users, you’ll have a harder time working out your own. So how can you help your customers and candidates clarify their goals and treat each other better?
- Think of yourself as the bridge between these two parties–focus on how to better bring them together
- Be community-minded
- Plan your marketing
- Extend your services to provide coaching and support
- Share and curate advice on your blog and social media
Part of this challenge is taking ownership of your job board. Regardless of what technology partner you may work with to power your job board, remember to own your board and your brand. Don’t undervalue your job board’s potential to thrive by letting someone else take credit for it.
In the story of your job board, you are the hero, not your technology partner.
For the recruiter or the employer trying to fill a position, your job board needs to be the wise mentor and/or helpful sidekick, so that they can be the hero of their story. Focus on how you’re helping them, how you’re solving their problems, and communicating and demonstrating why spending their recruiting budget on your job board is money well-spent.
Don’t get sucked into doom-and-gloom hype that draws attention away from what a job board actually does: connect candidates and employers with each other and help them find the right fit. Ask yourself how you can keep making that happen in different and better ways. The details of how that’s accomplished will change, and you will adapt and adjust your plan as time goes on.