3 Mistakes Job Board Owners Make

The days of “build it and they will come” are gone for online-based businesses, if they ever existed. Older job boards in particular seem to struggle the most when it comes to the ways that user experience expectations, changes in SEO, and mobile-friendliness have drastically changed their industry over the past two decades. But some brand new job boards can run into trouble as well.

What are some of the biggest mistakes you can make in running a recruiting site? How do job boards screw up their chances at success? Here are a few ways that job boards sometimes sabotage themselves.

 

1. Never Surveying or Re-marketing to Your Customers and Users

You don’t know what you don’t know, and neither do your customers and candidates. Maybe you offer great referrals to job search tools and services, but none of your candidates know about them. Re-marketing to your candidates – that is, marketing to candidates after they’ve been inactive – is a great opportunity to keep them engaged and help your customers reach more candidates.

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Data-Driven Recruitment Marketing

 

Previously on Ye Olde Careerleaf Blog, we went over the basics of website analytics and what metrics are useful for job boards to measure.

“Big Data” is a phrase that is not going to go away any time soon, in the recruiting industry or any other. But how do you begin to truly understand what it is, how to find it, and how to apply it to a recruiting or job board business?

First off, where is this data coming from? The first thing to know, is that your data doesn’t have to be “big” in order to be useful to you.

Here are some typical sources of data that your business should have access to:

  • Website and Recruiting Analytics
  • Feedback from Employers and Recruiters
  • Third party “Big Data”
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Your Quick Crash Course in Analytics for Job Boards

We’re all seeing “Analytics” and “Big Data” in headlines and predictions about the future of recruiting, not to mention present-day recruitment.

 

Getting swept away in the buzzwords and marketing rhetoric surrounding the long list of analytics and data-tracking tools and software out there is easier to do than not. And when I find that happening, it’s always a good idea to step back and ask what the heck everyone is really talking about, and how it applies to me, and you, in reality and on a practical level.

 

Analytics tends be a bit misleading as a term, because while an analytics tool should take data and format it for you in graphs and charts, none of it means much if you don’t actually analyze that information once you’ve got it.

 

Data-gathering and information overload is easy, sifting through it to find something you can use, something you can act on to improve your business–that’s the hard part.

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