5 Reasons Not to Start a Job Board
1. You want easy money:
Finding ways to generate passive income is a great idea, no matter what business you’re in.
That being said, you are not Bill Gates, you’re not going to earn money just by breathing. And you’re not going to make huge sums of money from a job board you put little to no effort in building or maintaining.
A good, successful job board is not going to be an automated money-making machine right away, if ever. Even if you have a revenue-sharing technology partner, you’re still required to make a minimum number of sales in order to make it worth their while. You will still need to put some work into marketing and managing your board, and if you want to scale or increase profits, you’ll probably find yourself taking the reins on more aspects of the board to better serve your customers.
2. You don’t feel the need to pay attention to industry trends and changes:
It doesn’t matter if you’ve been in the industry for ten years or ten minutes, being interested in and aware of changing trends in work, hiring, technology, and media is important if you want to stay ahead of the curve, and not always be scrambling to catch up.
A timely example is Google’s changes to their search in prioritizing mobile-responsive websites. If you were paying attention to trends in web design and technology, you were well aware of the coming “mobilegeddon” and were fully prepared.
It’s not about jumping on every shiny new bandwagon, but instead learning to take an interest in the things that may impact your business.
3. You think a catchy domain name is all you need for success:
Congratulations, you own a great domain name! Now what? Job seekers and employers are not going to come flocking to your jobs site just because of a name. You need to have more of an offering. How are you going to stand out?
You’re not just competing with LinkedIn, with Indeed, Glassdoor, and every social media platform out there. You’re also competing for people’s time and attention. Your job board’s domain name could be a made-up gibberish word and still be a huge success, if you have a great business plan. Which brings me to…
4. You don’t have a business plan:
There is something about online businesses that make people assume that there is nothing to it. Even huge, well-known businesses struggle with their direction and how they go to market.
Like any other kind of business, if you fail to plan, you plan to fail. You need to think about what customers and job seekers you are targeting, how you will market to them, how you will make and track sales, and what tools and technology you will use.
Running your own business is work. Think about the type of work you will be taking on, and make a plan.
Realize that unless you have start-up funds in place (savings, a loan, investments, etc), and even if you do, you will be doing most of the work by yourself until you can afford to hire or outsource.
Editor’s Note: On the other hand, if you are the billionaire playboy type, à la Bruce Wayne or Tony Stark, disregard this point entirely and come book a demo with us right now! =)
5. You’re stuck on the idea of an app being the solution to mobile
Apps are great. So are algorithms and personality tests. But if you’re stuck on the idea that one of these tools will solve all your problems, you’re gonna be disappointed.
If you’re an entrepreneur starting your first job board business, developing an app in addition to your website could be a serious money pit. Apps need just as much care and maintenance as any website, which means you’re going to be dividing your efforts (and your budget) if you want your job board business to be accessible across all devices.
An app is useless if it doesn’t serve the users needs on a regular basis. Otherwise, it’s just taking up storage and eating into data plans. Make sure you work your mobile strategy into your business plan, and do your research. A mobile-responsive website with a solid SEO strategy is discoverable and plays nice with Google can do just as well, if not better, than an app.
And if you really want a presence on your users’ phone homescreens? A site website bookmarked as an icon is an easy solution.
Job Boards are awesome businesses, they can be invaluable resources for job seekers and employers, and they can be the foundation of vibrant talent communities. At Careerleaf, we want to make your job of running your board a better experience, so give us a shout if you have questions about starting up your job board.