5 Reasons Not to Start a Job Board

1. You want easy money:

Finding ways to generate passive income is a great idea, no matter what business you’re in.

That being said, you are not Bill Gates, you’re not going to earn money just by breathing. And you’re not going to make huge sums of money from a job board you put little to no effort in building or maintaining.

A good, successful job board is not going to be an automated money-making machine right away, if ever. Even if you have a revenue-sharing technology partner, you’re still required to make a minimum number of sales in order to make it worth their while. You will still need to put some work into marketing and managing your board, and if you want to scale or increase profits, you’ll probably find yourself taking the reins on more aspects of the board to better serve your customers.

2. You don’t feel the need to pay attention to industry trends and changes:

It doesn’t matter if you’ve been in the industry for ten years or ten minutes, being interested in and aware of changing trends in work, hiring, technology, and media is important if you want to stay ahead of the curve, and not always be scrambling to catch up.

A timely example is Google’s changes to their search in prioritizing mobile-responsive websites. If you were paying attention to trends in web design and technology, you were well aware of the coming “mobilegeddon” and were fully prepared.

It’s not about jumping on every shiny new bandwagon, but instead learning to take an interest in the things that may impact your business.

3. You think a catchy domain name is all you need for success:

Congratulations, you own a great domain name! Now what? Job seekers and employers are  not going to come flocking to your jobs site just because of a name. You need to have more of an offering. How are you going to stand out?

You’re not just competing with LinkedIn, with Indeed, Glassdoor, and every social media platform out there. You’re also competing for people’s time and attention. Your job board’s  domain name could be a made-up gibberish word and still be a huge success, if you have a great business plan. Which brings me to…

4. You don’t have a business plan:

There is something about online businesses that make people assume that there is nothing to it. Even huge, well-known businesses struggle with their direction and how they go to market.

Like any other kind of business, if you fail to plan, you plan to fail. You need to think about what customers and job seekers you are targeting, how you will market to them, how you will make and track sales, and what tools and technology you will use.

Running your own business is work. Think about the type of work you will be taking on, and make a plan.

Realize that unless you have start-up funds in place (savings, a loan, investments, etc), and even if you do, you will be doing most of the work by yourself until you can afford to hire or outsource.

Editor’s Note: On the other hand, if you are the billionaire playboy type, à la Bruce Wayne or Tony Stark, disregard this point entirely and come book a demo with us right now! =)

5. You’re stuck on the idea of an app being the solution to mobile

Apps are great. So are algorithms and personality tests. But if you’re stuck on the idea that one of these tools will solve all your problems, you’re gonna be disappointed.

If you’re an entrepreneur starting your first job board business, developing an app in addition to your website could be a serious money pit. Apps need just as much care and maintenance as any website, which means you’re going to be dividing your efforts (and your budget) if you want your job board business to be accessible across all devices.

An app is useless if it doesn’t serve the users needs on a regular basis. Otherwise, it’s just taking up storage and eating into data plans. Make sure you work your mobile strategy into your business plan, and do your research. A mobile-responsive website with a solid SEO strategy is discoverable and plays nice with Google can do just as well, if not better, than an app.

And if you really want a presence on your users’ phone homescreens? A site website bookmarked as an icon is an easy solution.

 

Job Boards are awesome businesses, they can be invaluable resources for job seekers and employers, and they can be the foundation of vibrant talent communities. At Careerleaf, we want to make your job of running your board a better experience, so give us a shout if you have questions about starting up your job board.

 

Want to learn more about Careerleaf?

 

Further Reading

5 Awesome Reasons to Start a Job Board

6 More Reasons Not to Start a Job Board

Careerleaf Resources for Job Boards

 

 

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16 comments

  • Krishna May 21, 2016   Reply →

    Do u think it’s a good idea to start a job board with wordpress website?

  • Sam October 4, 2016   Reply →

    I came to know that we can make money selling the job seekers CV online, i mean we can distribute the registered CV and get commission, is that true? if yes how? can you put some light on it please.

    • Maddy October 6, 2016   Reply →

      Hi Sam,

      Yes, one of the ways job boards can generate revenue is through monetizing their candidate database. With a Careerleaf-powered job board, you can set a price that fits your market and customers, and employers can pay you to unlock candidates from your database.

      If you’d like to learn more, it might be worthwhile to schedule a call with someone from our sales team: https://careerleaf.com/book-demo/

      Cheers,
      Maddy

  • Jobs in Dubai November 30, 2016   Reply →

    You can easily build a job board with wordpress plugin called wp job manager. I am using it on my website and it’s working fine.

  • Yasar Ali January 19, 2017   Reply →

    Thanks Maddy for sharing this guide.
    I really agree with you but still I tried to create a job board using WordPress& finally I created which cost me more than $80. I got WP Job Monster theme & now it looks pretty cool but the only down site is that there is big competition in the industry & I can’t beat them all as I’m new here.
    Kindly, I would like to hear some suggestions from you in the regards. You can also point to my job board here: https://www.jobyplace.pk.
    Thanks for your hard work. Also, keep it up.

  • James January 24, 2017   Reply →

    You have noted some very nice points. After my last job site that failed, I am starting again with a real job board but this time with WordPress. Am concerned about the functionality and I wouldn’t mind other resources I might get from your site. Thanks

    • Maddy January 25, 2017   Reply →

      Hi James,

      Thanks for your comment. You might benefit from reading our post about the pros and cons of using WordPress here: https://careerleaf.com/so-you-wanna-build-a-wordpress-job-board-part-2-frankensteins-monster/ (Part of a series that covers different technology solutions for starting a job board.)

      Another option might be to start building up a solid following in the niche/industry you’re targeting, before you start the actual job board. It’s something you can do at no/low cost while you research your target market, build relationships with employers and start building a community of the kind of talent they want to hire. Please also check out our list of resources from the blog: https://careerleaf.com/careerleaf-resources-job-boards/

      Best of luck to you!

  • Daniel November 21, 2017   Reply →

    Hi, I really appreciate this post. It’s very informative. I also want to start a job board soon and thinking about creating a niche in the education sector. What advice would you give?

    • Maddy November 22, 2017   Reply →

      Hi Daniel,

      Thanks for your feedback! I’ve compiled a number of resources and articles designed to help new job boards here: https://careerleaf.com/careerleaf-resources-job-boards/

      In general, it’s worth it to start something like a blog, mailing list, social media accounts or groups, etc. where you can get to know your market and gain a following. This can help you prove out your business case before you launch your job board. It also means you’ll have relationships with candidates and employers before you launch, which makes it easier to get that initial candidate traffic and those first employers.

      Best of luck with your job board project!
      Maddy

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