Job Board Revenue Models for Publishers Part 2

Job Board Revenue Models for Publishers – Part 2 of 2

This week we’re continuing our discussion of job board revenue models for publishers.

Online publishers – magazines, newspapers, blogs, news and media websites, and online communities centred around content – have dedicated readerships and established relationships with advertisers and benefit from generating revenue through job boards.

Last week we discussed the Job Page/Hands-Off model and the Print Sales Companion model. This week we’ll have a look at Revenue-Sharing, and the all-in-one Embedded Revenue Stream model.

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Publisher Job Board Revenue Models Part 1

Job Board Revenue Models for Publishers – Part 1 of 2

Last week we discussed what online publishers with job boards today look like, as well as what particular advantages and disadvantages they may have in the job board industry.

Online magazines, blogs, news and media websites have a variety of options for using a job board to generate revenue. Some of these revenue models are dependent on their technology solutions, the presence of print publications, and internal business structuring. Of course, not every publisher job board will fit neatly into these categories, and you may see your business reflected in more than one.

This week we’ll take a look at the Job Page/Hands-Off Model, and the Print Sales Companion model.

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Job Boards for Publishers - Advantages and Challenges

Job Boards for Publishers: Advantages and Challenges

In many ways, job boards owe their existence to publishers. The classifieds section in the newspaper used to be the first place you looked when starting a job hunt. Online job boards have come a long way since they first emerged in the 1990s and have played a significant role in transforming job search and recruiting, and in expanding the recruiting industry.

In this edition of the Careerleaf blog and two posts following it, we’ll continue our tradition of unpacking key elements of running and marketing a job board business, this time for online publishers specifically. Our hope is that by explicitly sharing and discussing the various advantages, challenges, and revenue models for publisher job boards, you’ll be prompted to see what you are doing in a comparative light.

 

Publisher Job Board Businesses:

Before diving in, it is worth it to define the broad spectrum of online publishers. Publishers come in all shapes and forms. Many established newspapers and magazines have traditionally sold recruitment advertisements in their print editions, and have in time developed parallel web presences that include job boards. In some cases, the digital has overtaken or replaced print publications entirely.

However, many online publishers today have emerged because of the Internet – successful blogs that expand into large news and media websites. Online communities centred around content – recipe sites, video gaming forums, etc., may also add a job board to deliver relevant career opportunities to their users.

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Three Mistakes Job Board Owners Make

3 Mistakes Job Board Owners Make

The days of “build it and they will come” are gone for online-based businesses, if they ever existed. Older job boards in particular seem to struggle the most when it comes to the ways that user experience expectations, changes in SEO, and mobile-friendliness have drastically changed their industry over the past two decades. But some brand new job boards can run into trouble as well.

What are some of the biggest mistakes you can make in running a recruiting site? How do job boards screw up their chances at success? Here are a few ways that job boards sometimes sabotage themselves.

 

1. Never Surveying or Re-marketing to Your Customers and Users

You don’t know what you don’t know, and neither do your customers and candidates. Maybe you offer great referrals to job search tools and services, but none of your candidates know about them. Re-marketing to your candidates – that is, marketing to candidates after they’ve been inactive – is a great opportunity to keep them engaged and help your customers reach more candidates.

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5 Awesome Reasons to Start a Job Board

5 Awesome Reasons to Start a Job Board

1. You’re already in the business:

Maybe you’re a recruiter, you run a recruitment firm, or have worked in similar settings or industries like employer services or HR. Maybe you’ve run online forums or social media groups that advise job seekers and recruiters, and have a built-in community of customers and users ready to join you on your new venture.

Bottom line is, if you already have insight into what your job board customers want and expect, and you know what it takes to communicate with candidates, you’ll be able to use that foundation as the basis for your job board.

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Alternative Job Board Revenue Streams

You are likely already familiar with common revenue stream models for career sites. Their revenue usually comes from:

  • Job Postings – Selling digital job advertisements on their board.
  • Candidate Database – Monetizing the job board’s database of registered job seekers by providing employers and recruiters access to resumes/profiles and search for passive candidates.
  • Advertising – Selling visual space on a website has been the go-to way to make money on the Internet since its early days, and it’s still a source revenue for sites with good levels of traffic and advertising that properly targets its audience.

Job boards must juggle two types of customers—the job seeker, and the employer.  Each has different needs, and job boards can provide them different services.

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